Grocery chains such as Kroger track consumers’ purchasing habitsthrough store loyalty cards. These cards collect purchasing data andbuild consumer profiles. How can grocers such as Kroger use these datato create value for the firm and consumers?

Grocery chains such as Kroger track consumers’ purchasing habitsthrough store loyalty cards. These cards collect purchasing data andbuild consumer profiles. How can grocers such as Kroger use these datato create value for the firm and consumers?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Grocery chains such as Kroger track consumers’ purchasing habits
through store loyalty cards. These cards collect purchasing data and
build consumer profiles. How can grocers such as Kroger use these data
to create value for the firm and consumers?

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