Heilman, Manzi and Braun (2008, p. 90) found that: “Despite women’s advancement in the workplace, their representation in male-dominated fields and occupations remains distressingly low.What accounts for the scarcity of women in traditionally male roles? It is not a consequence of differential experience, education or skills. Rather, we posit that women’s participation in the workplace is hindered by gender bias in evaluation.” What is the name of this perceptual bias and how can its effects be reduced?

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter12: Managing Human Talent
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Heilman, Manzi and Braun (2008, p. 90) found that:

“Despite women’s advancement in the workplace, their representation in male-dominated fields and occupations remains distressingly low.What accounts for the scarcity of women in traditionally male roles? It is not a consequence of differential experience, education or skills. Rather, we posit that women’s participation in the workplace is hindered by gender bias in evaluation.”

What is the name of this perceptual bias and how can its effects be reduced?

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