Here are a situation where the customer is important, in the "bargaining power with buyers". -They could opt for another product paying little or no switching cost.   Can you explain this point to me in a simple way?

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter18: Auctions
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Here are a situation where the customer is important, in the "bargaining power with buyers".

-They could opt for another product paying little or no switching cost.

 

Can you explain this point to me in a simple way?

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