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how do you market a service?
Because of the variations in the attributes, advertising merchandise & services needs varied strategies. The goal of market promotion would be to fulfill the wants and requirements of the target respondents.
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- What is a service? What are the important charaaeristics of services that make them different from goods?How do service organizations make decisions on place and time of service delivery? Give examples to support your points.How do you segment customers by product/service bundle features, economic needs, location needs, and service levels?