how do you market a service?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
Section: Chapter Questions
Problem 2DYMP
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how do you market a service?

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Because of the variations in the attributes, advertising merchandise & services needs varied strategies. The goal of market promotion would be to fulfill the wants and requirements of the target respondents.

 

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