What are the different options for service delivery? For each of the options what factors do service firms need to consider when using that option? services marketing
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What are the different options for service delivery? For each of the options what factors do
service firms need to consider when using that option?
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- ] there are seven (7) service positioning strategies mentioned ; by attribute, by price or quality , competitive, by service benefits, by leadership, and by excellence. Pick 2 or 3 of these and talk about services you are familiar with that utilize those positioning strategies.What are internal and interactive marketing? Give an example of how a specific firm or organization might use these concepts to increase the effectiveness of its services. How might these concepts be linked to services differentiation?Explain what is online delivery services ? What is the pro and cons of having online delivery system?
- Service create special needs for the marketing mix. For each element of the marketing mix explain how the marketing mix needs to be adjusted for services?What are the different options for service delivery? For each of the options what factors do service firms need to consider when using that option?Marketing managers must be cognizant of the unique characteristics of services: intangibility, inseparability, variability, and perishability. How does each of these characteristics potentially impact the development and execution of marketing plans?
- Company: Hubspot What unique demands are included in the companys service marketing? Consider the seven Ps of services marketing.Develop a marketing strategy that addresses the unique dimensions and characteristics of services, related the service marketing tool "Hubspot"Explain the “flower of service” concept and identify each of its petals. What insights does this concept provide for service marketers? Give an example to support your explanation