Answered: How does digital media contribute to…

Business

Marketing

How does digital media contribute to the viability and success of omnichannel marketing?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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Concept explainers

Strategies in Marketing

Marketing strategies are long-term plans formulated to achieve business objectives and marketing goals. For a business to be successful, it should have a proper marketing plan to showcase its products and services to its target customers.

Question

How does digital media contribute to the viability and success of omnichannel marketing?

By utilizing the interconnected and interactive nature of digital media to create a seamless messaging experience.

By immediately sharing customer contacts, both positive and negative, on the company’s website and social media sites.

By delegating younger employees to engage with influencers on the company’s social media sites.

By using traditional media to drive traffic to the company’s website and social media sites.

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