HOWS vs HOWS Strong positive Positive Negative Strong negative HOWS WHATS vs HOWS Strong relationship Medium relationship Weak relationship Competitive score WHATS 1 2 3 4 5 в Ах Reliable/resilient АВ Х Accurate 10 Fast 7 в A O Responsive вхА 4 XA B Secure 8 AX Remote links 6 B Connectivity в х A A Scalability 2 X B 9 90 54 78 98 48 72 Absolute importance 54 1st 7th 4th 5th 8th 2nd 5th 3rd Relative importance Technical difficulty 4 2 2 1 5 4 3 1 = easy, 5 difficult Importance to customer LO Availability R-3 conformant O Password x2 Intranet compatibility Memory requirement Database Interfaces Firewalls 1 = Minimum X= Us A = Competitor A B Competitor B 5 = Maximum

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter6: Managing Start-Ups And New Ventures
Section: Chapter Questions
Problem 3CFCA
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1. What is the concept of the House of Quality (HOQ) in Operations Management?

2. How should I understand the outcomes of the House of Quality?

3. what are the benefits for the organization to use this measurement?

HOWS vs HOWS
Strong positive
Positive
Negative
Strong negative
HOWS
WHATS vs HOWS
Strong relationship
Medium relationship
Weak relationship
Competitive score
WHATS
1 2 3 4 5
в Ах
Reliable/resilient
АВ Х
Accurate
10
Fast
7
в
A O
Responsive
вхА
4
XA B
Secure
8
AX
Remote links
6
B
Connectivity
в х
A
A
Scalability
2
X
B
9 90 54 78
98 48 72
Absolute importance
54
1st 7th 4th 5th 8th 2nd 5th 3rd
Relative importance
Technical difficulty
4
2
2
1
5
4
3
1 =
easy, 5 difficult
Importance to customer
LO
Availability
R-3 conformant
O
Password x2
Intranet compatibility
Memory requirement
Database
Interfaces
Firewalls
1 = Minimum
X= Us
A = Competitor A
B Competitor B
5 = Maximum
Transcribed Image Text:HOWS vs HOWS Strong positive Positive Negative Strong negative HOWS WHATS vs HOWS Strong relationship Medium relationship Weak relationship Competitive score WHATS 1 2 3 4 5 в Ах Reliable/resilient АВ Х Accurate 10 Fast 7 в A O Responsive вхА 4 XA B Secure 8 AX Remote links 6 B Connectivity в х A A Scalability 2 X B 9 90 54 78 98 48 72 Absolute importance 54 1st 7th 4th 5th 8th 2nd 5th 3rd Relative importance Technical difficulty 4 2 2 1 5 4 3 1 = easy, 5 difficult Importance to customer LO Availability R-3 conformant O Password x2 Intranet compatibility Memory requirement Database Interfaces Firewalls 1 = Minimum X= Us A = Competitor A B Competitor B 5 = Maximum
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ISBN:
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