Identify the brands exiting marketing strategy and its alignment with company’s mission and vision.4 Ps’ of Marketing (Price, Product, Place and Promotion)Segmenting, Targeting and PositioningDecision MakingConsumer Decision Making and its stagesInvolvementIdentification and explanation of customer perceptions towards the brand through sensation (sensory stimuli and receptors). Use of questionnaire is recommended to identify customer perceptions.Also include self-concept and brand personality.Which learning theories have been used by the brand and how?Elaborate the aspects of cultural influencing brand image and decision making.Current marketing strategies (advertising, product design, price, packaging, place, logo, etc.)Recommended strategies based on your consumer behavior course and analysis of the gap found in existing strategies.Explain your developed ad based on your knowledge of consumer behavior and link it with your recommendations.

A marketing mix is a strategic instrument that benefits the advertising of the products of the…

Answered: Identify the brands exiting marketing…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Identify the brands exiting marketing strategy and its alignment with company’s mission and vision.

4 Ps’ of Marketing (Price, Product, Place and Promotion)
Segmenting, Targeting and Positioning
Decision Making
- Consumer Decision Making and its stages
- Involvement
- Identification and explanation of customer perceptions towards the brand through sensation (sensory stimuli and receptors). Use of questionnaire is recommended to identify customer perceptions.
  - Also include self-concept and brand personality.
- Which learning theories have been used by the brand and how?
- Elaborate the aspects of cultural influencing brand image and decision making.
- - Current marketing strategies (advertising, product design, price, packaging, place, logo, etc.)
  - Recommended strategies based on your consumer behavior course and analysis of the gap found in existing strategies.
- Explain your developed ad based on your knowledge of consumer behavior and link it with your recommendations.

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