Illustrate the Message Execution Forms of Advertising Decision with an example. Mention the advertisement links for each execution form.

SHORT ANSWER Think of a product designed for a student. Which promotional techniques are most likely to motivate students to buy the product? For example, which would be most powerful among advertising channels such as personal selling, social media, publicity, sales promotion, word of mouth, direct mail, etc. In your reply, please explain how the student is the target customer and why they would be motivated to purchase based upon seeing ads in the channel(s) you suggest.

For this assignment, please do the following:  Select two print advertisements—an effective ad and an ineffective ad (see 5 below). Identify the source—name of magazine, website, catalog, etc. Identify the target market—person and usage situation. Identify the objective(s)—cognitive, affective, behavioral. Evaluate the potential effectiveness of each ad using the following criteria: Recall—is the product obvious? Is the company obvious? Persuasion—is the key benefit obvious? Are you convinced? Deliverables: Please submit both print ads (make a digital copy with your camera or scanner). For the effective print ad, please include the following: Copy of the effective print ad Source Brief description of the target market for the ad Brief description of the objective(s) for the ad Evaluation of the ad using recall and persuasion criteria   For the ineffective print ad, please include the following: Copy of the ineffective print ad Source Brief description of the target market for…

https://vimeo.com/335800201 Select two other components of the promotional mix and elaborate on how they might be combined with the ad to reinforce the promotional message.

What are the pros and cons of the use of two-sided message as well as refutational appeal as the basis for their advertising messages. Find an example and discuss why the marketer might be using it?

Which type of ads provide a great deal of versatility and are used in other ad types such as carousel ads and interactive ads? Video Text Boosted Posts Collection Lead form

How can the selection of appropriate keywords impact the success of an online advertising campaign?

Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Does the advertisement focus on hedonic (i.e. what the product means/emotional needs?) or utilitarian needs (i.e. what the product actually does?) of the consumer?

Find a traditional advertisement for any product (Nike, Coke, etc) on YouTube.  Using at least 2 of the five film conventions, analyze what's going on in the advertisement.  In other words, apply the film conventions to your ad.  You may use the conventions as your two concepts.  Be sure to define them fully. The film conventions: camera, lighting, mis-en-scene, editing, sound, natural, commentative(CHOOSE 2 OF THESE).

Develop an integrated marketing communication plan, covering a 12-month period, for the launch and rollout of a fictional new product or service. The product or service must NOT currently exist. The product use is cerasee tea bag  Communication Strategy and Promotional Mix   Develop a Creative brief escribe the message strategy and key approach(es) to be used in communication   Create a prototype for at least one communication material. Develop a promotional mix plan, indicating preferred IMC tools with rationales for each.