Imagine that you own your business. You are producing a product (it could be a service as well). You would like to differentiate your product. a. Why would you want to differentiate your product? b. How would you do it? How would your product differ? Please provide a specific product: a detailed explanation of your original product and how you would differentiate it.

Imagine that you own your business. You are producing a product (it could be a service as well). You would like to differentiate your product. a. Why would you want to differentiate your product? b. How would you do it? How would your product differ? Please provide a specific product: a detailed explanation of your original product and how you would differentiate it.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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