Imagine you're trying to select a new credit card. Identify 4 attributes of a credit card you would consider in making your selection. Write a brief description of each attribute and how you would use it to select a credit card. Where would you file a complaint if the issuer of the credit card you select later treats you unfairly?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Imagine you're trying to select a new credit card. Identify 4 attributes of a credit card you would consider in making your selection. Write a brief description of each attribute and how you would use it to select a credit card. Where would you file a complaint if the issuer of the credit card you select later treats you unfairly?

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A Credit Card provides the short-term debt funds at a fixed rate of interest that is charged on the withdrawal amounts. Every credit card has a particular credit limit up to which the user can withdraw the funds. These funds are required to be paid on every due date with a specific interest rate. Different financial institutions are providing credit cards. 

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