Instruction: Base from your Opportunity Spotting and Assessment, seize the opportunity through creatinga Business Plan. Starting with Marketing Plan. (Producta. Level 1: Core Benefits (list the major benefits of your product)b. Level 2: Physical Characteristics of the Product/Service (Product: make an outline/sketch on whatwill your product/s look/s like. Service: How will the customer acquire the service?)Example:whipped OreemOruhed Grahomleebe flenGret ef Grehen wil ButerLevel 3: Augmented Benefits of a Product/Service (list all the possible augmented benefits thatfits your business)С.PriceChoose your pricing strategy.b. Show the computation of your price. (If necessary)a.Promotiona.List all the possible promotions that you can do.b.State on how you will utilize those promotions.

Product. I choose my product as a Choclate. Let's name our brand as Hairy choclate. a) Level1. The…

Answered: Instruction: Base from your Opportunity…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1) Select a company that brands their emplyment in a positive way (Kwik Trip, for example). What actions do they take to create this image? What does it mean, to you, to work for the company you selected? ~or~ 2) Select a company that does a poor job branding their employment ("burger flipping" at McDonalds, for example). Where do they fall short? What are 2-3 actions they could take to improve their imaging? Discussion Board Expectations 250-300 words to justify your answers / responses
Instructions There are two steps to this assignment: 1) Develop a SWOT analysis for a company. (See detailed instructions below) 2) Based on your SWOT, make three recommendations to your company regarding new product or service ideas. One of these ideas will be the focus of your marketing plan. Part 1: Develop a SWOT Select a company that already exists and that you would like to develop a new product or service for. Then research that company to create a SWOT analysis. It is critical that a company understands its internal strengths and weaknesses and the external environment in terms of opportunities and threats. Develop at least three items for each area: Strengths (3), Weaknesses (3), Opportunities (3), and Threats (3). Under the SWOT table/chart, you will elaborate on the information in your SWOT. Make sure each categories (strengths, weaknesses, opportunities and threats) is clearly labeled. Put enough information into each description so I can tell what you mean.…
Directions: Read each statement carefully. In a separate sheet of paper, write TRUE if the statement is correct and FALSE if the statement does not fit the description 1. CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention 2. Customer database information is also used in customer segmentation and profiling 3. An intimate knowledge and understanding of customer needs and wants can lead to ineffective customer service that can result in long-term customer loyalty. 4. Acquiring and keeping customers is the end goal of businesses because customers create demand. 5. Maintaining high levels of customer service quality may be simple due to variability of services. 6. Customer's lifetime value involves activities designed to enhance customer satisfaction, or the perception that a product has met or exceeded expectations. 7. Customer Relationship Management can take on many forms-salesperson assistance, product delivery, technical…
Mission of Krispy Kreme Doughnuts 2015 (actual mission) Consumers (1) are our lifeblood, the center of the doughnut. (2) There is no substitute for quality in our service to consumers. Impeccable presentation is critical (7) wherever Krispy Kreme is sold. We must produce a collaborative team effort that is unexcelled. We must cast the best possible image in all that we do. (8) We must never settle for "second best;" we deliver on our commitments. We must coach our team (9) to ever-better results.(5) *Now you are required to propose a new mission statement for the Krispy Kreme Doughnuts for the organization based on 9 legend and components of mission statement each of them like above (1) customers; (2) products and/or services; (3) markets; (4) technology; (5) survival, growth, and profitability; (6) philosophy; (7) selfconcept; (8) cocern for public image; and (9)concern for employees. Make sure use own sentences and the quality of the writing of the proposed a mission statement…
Otobiri company is now confused after the recent transition from transactional marketing to customerRelationship Management. They have heard about your expertise and decide to know more about the two fields. As a consultant, use six points to compare and contrast transactional marketing and customer relationship management to them. Answer using points and long essay and support your answers with examples.
Respond to the Discussion A discussion response is meant to allow a person time for personal reflection in order to respond thoughtfully to a topic following a group discussion in which ideas and thoughts were exchanged on a particular topic or issue. Discussion: How do you think personalization, wanting more options, constant customer service contact, customer feedback, and front line service reputation of the business form are different customer expectations?
4. Discuss Pitching Business Idea. Guide questions: a. What are the suggested order of pitching business ideas? b. What are the types of pitching business ideas? Elaborate each. c. What do you think are the relevance of pitching to startup founders? d. Why conduct pitching of business ideas? Please answer/elaborate on each guide question. Please answer within 4-6 hours. Don't give short answer.
Subject - Project management, Technology, and innovation management Disruption Innovation/ Best Customers - Presentation Zen describes how going slow might help see the bigger picture. It also talks about going analog. Question - Describe why listening to your best customers can cause a disruption in innovation? What are some ways you might avoid similar circumstances in developing a new S-curve for MESS? Identify specific examples and explain your reasoning.
When considering problem-solving steps, which step involves reflecting on the successes and failures you experienced? Select one: a. Evaluate a plan b. Define the problem c. Gather and interpret information d. Implement a plan
The fifth stage in Kotter’s Model is a.Communicating the vision b.Planning for and creating short term wins c.Creating a vision d.Empowering others to act on the vision
The fifth stage in Kotter’s Model is Question 19Answer a. Communicating the vision b. Planning for and creating short term wins c. Empowering others to act on the vision d. Creating a vision

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