In all companies, each element of compensation may not be present. Management must select a mix of elements that suits their selling practices. In what proportions these elements are adjusted is a matter of company practice. How would you determine ONE of the following elements that ensures the stability and security for sales representatives? a. Variable element b. Fringe benefits c. Reimbursement of expenses d. Fixed element

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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In all companies, each element of compensation may not be present. Management must select a mix of elements that suits their selling practices. In what proportions these elements are adjusted is a matter of company practice. How would you determine ONE of the following elements that ensures the stability and security for sales representatives?
a.
Variable element
b.
Fringe benefits
c.
Reimbursement of expenses
d.
Fixed element
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