In exercise 5, the owner of Showtime Movie Theaters, Inc., used multiple regression analysis to predict gross revenue ( y) as a function of television advertising (x1) and newspaper advertising (x2). The estimated regression equation was The computer solution provided SST = 25.5 and SSR = 23.435. yˆ = 83.2 + 2.29x1 + 1.30x2 a. Compute and interpret R2 and . b. When television advertising was the only independent variable, R2 + .653 and R2a= .595. Do you prefer the multiple regression results? Explain

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In exercise 5, the owner of Showtime Movie Theaters, Inc., used multiple regression analysis to predict gross revenue ( y) as a function of television advertising (x1) and newspaper
advertising (x2). The estimated regression equation was
The computer solution provided SST = 25.5 and SSR = 23.435.

yˆ = 83.2 + 2.29x1 + 1.30x2

a. Compute and interpret R2 and .
b. When television advertising was the only independent variable, R2 + .653 and R2a=
.595. Do you prefer the multiple regression results? Explain

15. In exercise 5, the owner of Showtime Movie Theaters, Inc., used multiple regression analy-
sis to predict gross revenue ( y) as a function of television advertising (x,) and newspaper
advertising (x,). The estimated regression equation was
ŷ = 83.2 + 2.29.x, + 1.30x,
The computer solution provided SST = 25.5 and SSR = 23.435.
a. Compute and interpret R² and Rå.
b. When television advertising was the only independent variable, R? = .653 and R =
.595. Do you prefer the multiple regression results? Explain.
Transcribed Image Text:15. In exercise 5, the owner of Showtime Movie Theaters, Inc., used multiple regression analy- sis to predict gross revenue ( y) as a function of television advertising (x,) and newspaper advertising (x,). The estimated regression equation was ŷ = 83.2 + 2.29.x, + 1.30x, The computer solution provided SST = 25.5 and SSR = 23.435. a. Compute and interpret R² and Rå. b. When television advertising was the only independent variable, R? = .653 and R = .595. Do you prefer the multiple regression results? Explain.
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