In which marketing process is the objective to establish a location in the consumer's mind based on what the product offers and how that compares with the competition? Select one: O a. benchmarking O b. targeting O c. segmenting O d. positioning
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- 2) Describe the primary (main) target market for “The Running Room” using 3 valid segmentation variables. (3 valid points of description2) Describe the primary (main) target market for “The RUNNING ROOM” using 3 valid segmentation variables. (3 valid points of description x 1 mark each = 3 marks) RUNNING ROOMKid Stuff? Determining the Best Positioning Strategy forAkron Children’s Hospital , Develop the Approach (Theoretical Framework, Research Questions, andHypotheses) that is corresponding to the identified marketing researchproblem(s).
- Explain what type of segmentation your company might use for its market and describe who their target market is. Assignment should be double spaced, 12-point fontA new luxury car showroom was opened. Before opening, numerous marketing strategies based on customers’ location, time zone, climate and season had been taken into consideration. In addition customers’ region, country and city size had also been applied. In your point of view which segmentation was analyzed to meet the audience’s desires and interests? * A. Demographic segmentation B.Behavioural segmentation C .Psychographic segmentation D. None of the above E. All of the aboveName and describe the four major sets of variables that might be used in segmenting consumer markets and Which segmenting variable(s) do you think Pizza Hut is using?
- 6. The first step in segmenting and targeting markets is to A. recognize a need. B. group potential buyers into segments. C. create product groupings. D. estimate size of the overall market. E. develop a market-product grid.Assume that Mr. Namal is planning to start an auto painting repair workshop in Kandy. He completed a National Vocational Qualification (NVQ) in the relevant field and has over 10 years of experience in painting in a leading automobile manufacturing company in Japan. 1. Identify the segments using appropriate segmentation bases. 2. Select a target market and justify your selection. 3. Design a positioning strategy by highlighting the customer-focused value proposition and the points-of-difference (POD) Maximum word count: 1000 wordsThis question is related to the STP process: Segmentation, targeting and positioning.Q.1 Explain the terms Segmentation, targeting and positioning. Q 2 Briefly describe the following in relation to Mr Price clothing:• Describe two demographic variables used by Mr Price clothing.• Describe the targeting strategy approach by Mr Price clothing• Describe the positioning method adopted by Mr Price clothing.
- 11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…2.Brands can be mapped on a positioning map based onA.who purchases each brandB. Their most significant attributesC.the positioning strategy used by each brandD.the brands marketing strategies 3.Wal-Mart advertises the savings and value of shopping at Wal-Mart because of theirlive better, save money' tagline, This is an example of ____ product positioning. A.attributo/benchtB.price/qualityC.use or applicationD. product user 4.The _____ positioning strategy uses a good or service attribute or benefit to positionthe product in the consumer's mind relative to the products of the competition. A.attribute/ benefitB.price/qualityC.use of applicationD. Product class 6.In determining the feasibility of a particular market segment, a company accessesgovernment census data as well as commercial databases to determine how large the segment may be. This is an example of assessing the _____ of the market segment being consideredA. MeasurebilityB. SubstantiallyC. StabilityD. ActionabilityAnswer the following question stated in a paragraph. “An error they are making with market segmentation” *article is listed below Product Case Study Sam and Micaela first met while studying marketing at San Juan College. Both were ambitious and had plans to run their own businesses. Over time they decided to start a business together. Initially they spent many months discussing what sort of business they should go into. They considered various service businesses, like consulting or an internet- based training offering. However, it was eventually an opportunity in the children’s toy market that appeared to have good potential. They had observed that parents were becoming increasingly time-poor and, as a result, had less time to spend with their children. And in order to compensate for this, the parents typically spent large amounts on their children to entertain them. Obvious examples were the success of PlayStations, iPads, PC’s, and mobile phones. Sam argued, “these are big ticket…