Describe the company’s customer value proposition. (i.e., How does the Nestle Company create customer value? What is/are distinctive about the company’s products or services?)
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Describe the company’s customer value proposition. (i.e., How does the Nestle Company create customer value? What is/are distinctive about the company’s products or services?)
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- What kind of value proposition should we have for a new business? For (target customer) Who (statement of need or opportunity) The (retail business name) is a (product or service category) That (statement of key benefit) Unlike (primary competitive alternative) Our business (statement of primary differentiation) Is available (where)24)---- strategy is the identification of customer segments and the establishment of products and prices targeted at those segments A. Value based B .Revenue management C. Air line management D. Revenue consultationa. Customer dynamics arise from what 5 sources (describe each)? b. Explain the 3 approaches to manage customer dynamics c. What does the Customer Lifetime Value (CLV) seek to measure (explain in detail) d. Describe Customer Life-cycle and Product Life-cycle. e. Discuss the stages of the typical Product life-cycle. f. Explain the Lost Customer analysis
- Which one of the following personal selling approaches is designed to support customers reach strategic goals with goods, services, and sales organization expertise? a. Problem solving b. Mental states c. Need satisfaction d. Consultative1. Customers prefer one brand over another based on its value, which, in turn, is based on different combinations of a. perceptions and costs. b. needs and wants. c. benefits and perceptions. d. benefits and costs. 2. Understanding your target market so well that you build a relationship with them over time defines what? a. a social orientation b. a sales orientation c. customer relationship marketing d. retention of sometimes undesirable customers 3. Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goals 4. Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a.…Direction Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…
- 10- Which of the following options is used by the innovation retailers to attract customers? a. Providing more customer service b. Offering low prices and low-customer service c. Opening new branches at convenient locations d. Stocking more expensive merchandiseWhich of the following concepts will be gained by a company when it performed better than its competitors in satisfying target consumers? A) Competition B) Competitive advantage C) Competitive price D) Competitive awarenessdentify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.
- Customer service is one of the primary objectives of a marketing department. Do you agree with the above statement? Provide examples to support your answer.Please answer in detail Name and discuss 3 primary types of objections customers typically raise: 1. Price objection: Customer believes quoted price is too high. 2. Product Objection: Customer voices concerns about some element of product or service or customer might not be familiar with the product. 3. Time objection: Customer considering buying, but needs more time or customer has no intention of buying and wants to get rid of salesperson. Imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales at a marketing organization. In the upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the compensation technique (admits the objection is valid but also discusses other benefits). and the acknowledgment technique (admits the objection is valid) discuss how one can apply these techniques to overcome objections. Why?…Discuss four reasons why some organizations fail to conduct need assessent as thoroughly as they need to before the development and delivery of a training program check_circle Expert Answer Step 1 A needs assessment is essential because it supports a company to manage the ways that are hindering it from arriving at its craved purposes. Step 2 Given below are the four reasons that show why some organizations fail to manage need assessment as completely as they need to before the development and delivery of a training program- Require Judgement Time-consuming Misunderstanding about assessment Incapability to determine the uses of assessment Step 3 Need Assessment needs an understanding of the different parameters that are going to affect the organization in the future or are already affecting it. Judgment should be accurate in all manner which can be done only through proper analysis and evaluation. But in actuality, managers and employees think that it takes more…