ndividual and group factors influence consumer decision making and may eventually lead to repeat purchasing of a specific market offering. Explain how group factors may influence the buying behaviour of a consumer
ndividual and group factors influence consumer decision making and may eventually lead to repeat purchasing of a specific market offering. Explain how group factors may influence the buying behaviour of a consumer
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.7: Identifying Influences On Consumer Behavior
Problem 1LO
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Individual and group factors influence consumer decision making and may
eventually lead to repeat purchasing of a specific market offering. Explain how
group factors may influence the buying
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