ΚΡΙ ersion Rate per Lead Views and Bounce Rate ess Waste Level oyee Satisfaction Index Equity

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Of the list of KPIs shown below, indicate which would be considered to be marketing performance KPIs, and which would not be.
ΚΡΙ
1. Conversion Rate
2. Cost per Lead
3. Page Views and Bounce Rate
4. Process Waste Level
5. Employee Satisfaction Index
6. Brand Equity
7. Customer Online Engagement Level
8. Order Fulfilment Cycle Time
Marketing
Performance KPI?
Yes
No
Transcribed Image Text:Of the list of KPIs shown below, indicate which would be considered to be marketing performance KPIs, and which would not be. ΚΡΙ 1. Conversion Rate 2. Cost per Lead 3. Page Views and Bounce Rate 4. Process Waste Level 5. Employee Satisfaction Index 6. Brand Equity 7. Customer Online Engagement Level 8. Order Fulfilment Cycle Time Marketing Performance KPI? Yes No
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