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- Which of the following are the requirements of an aggressivenew product development strategy:a) open communication with customersb) innovative product development culturesc) aggressive R&D d) strong leadershipe) formal incentives f) Trainingg) All of the above h) Only (a) and (e)Describe the characteristics of the Change Agent who must be hired by Mercedes-Benz for developing a new mindset for its sales force for selling electric cars. 1. Explain the characteristics that a change agent must have in this specific situation and matterCreative Homework/Short Project Assume that you are the vice president ofmarketing for a firm that markets a large number of specialty food items(gourmet sauces.. marinades. relishes, and so on). Your firm is interested inimproving its marketing management structure. You are considering severalalternatives: using a brand manager strucwre, having product category man--agers. or focusing on market managers. Outline the advantages and di.sadvantages of each type of organization. What is your recommendation?
- 1. Come up with an innovative idea2. Define one Customer Persona for this hypothesis (you can use the Customer Personatemplate)3. Describe what you think the Opportunity is i.e., what Job-to-be-done that is currently importantand not satisfied4. Describe what could be an appealing Value Proposition for this opportunity i.e., howyour Value Proposition helps in solving their Jobs-to-be-done addressing thepains/gains of the persona (you can use the Value Proposition canvas template)5. Explain what could be an MVP you could develop to test whether your valueproposition would be appealing to your target audience6. Elaborate on how you could test the demand for your MVPDo a search on "Best Websites" and "Worst Websites" or something similar Find two examples, one good and one bad, of web design and marketing targeted to a specific customer set. The best comparisons are when both companies are in the same business. Compare and contrast the two sites by describing the pros and cons of each website in a side by side table format. Tell us what you think is well done for your "good" site and what you would do differently to increase customer attraction to the "bad" site. Provide at least 1 reference from the text book and at least 2 other sources that support your analysis. Provide the URL for the sites you analyzed. Visit the sites analyzed by at least two other classmates and provide a discussion response to their analysis, either in support or disagreement of their analysis. Your response should enhance the discussion by contributing new thoughts.Case Study: Tweet Tweet—Will Twitter ever find a business model that works? Purpose The purpose of this discussion is for you to explore the business value of a business such as Twitter. The story of Twitter illustrates the difficulties of turning a good business idea with a huge audience into a successful business model that produces revenues and even profits. Next Steps: 1. Read the Twitter Case Study. 2. Post your answers to the following five (5) questions on a WORD document. Keep your answer to each question to around 200 words (1000 words in total). Use your own words. 1. What characteristics or benchmarks can be used to assess the business value of a company such as Twitter? 2. Have you used Twitter to communicate with friends or family? What are your thoughts on this service? 3. What are Twitter’s most important assets? 4. Which methods for monetising Twitter’s assets might be most successful? 5. Can Elon Musk, who recently bought Twitter, turn it around and make Twitter…
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- Instructions There are two steps to this assignment: 1) Develop a SWOT analysis for a company. (See detailed instructions below) 2) Based on your SWOT, make three recommendations to your company regarding new product or service ideas. One of these ideas will be the focus of your marketing plan. Part 1: Develop a SWOT Select a company that already exists and that you would like to develop a new product or service for. Then research that company to create a SWOT analysis. It is critical that a company understands its internal strengths and weaknesses and the external environment in terms of opportunities and threats. Develop at least three items for each area: Strengths (3), Weaknesses (3), Opportunities (3), and Threats (3). Under the SWOT table/chart, you will elaborate on the information in your SWOT. Make sure each categories (strengths, weaknesses, opportunities and threats) is clearly labeled. Put enough information into each description so I can tell what you mean.…1. Perform a SWOT analysis of AdRoll. 2. What areas do you see as opportunities for growth, and what strategies do you recommend to AdRoll? Why? SWOT ANALYSIS Strengths AdRoll’s strengthsincluded a 97 percent customer retention rate along with cutting edge display prod-ucts. The company also had products for all sizes of businesses. AdRoll was one of eight companies to advertise through the Facebook platform. The com-pany had a high return on investment for customers and a skilled and experienced management team. Finally, the firm had a simple navigation platform. Weaknesses The weaknesses that confronted AdRoll included seven other competing companies thatwere also a part of the Facebook platform. Some feedback from consumers had been negative. The company would have a hard time sustaining its growth rate of 11,082 percent like it had in the past three years. AdRoll was a young company that did not have extensive experience in the growth process. The company also had a lack of…Given that newbies aren't allowed to engage in sales yet, what 5 objectives could prepare them for their sales functions in the future? and how can you measure the success of these objectives as well?