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- Think of launching a new product- A- Ice cream B- Smartphone C- Car D- Digital Electronic toys for toddlers E- Food Processor You can choose any product out of the list and Prepare a Marketing Plan. The Marketing Plan must be effective enough to impress the audience and create a lasting impression.Brands serve which of the following purpose? Select one: a. They are a means of achieving emotional engagement with consumers. b. They are markers to express social identities. c. They are a means of differentiating products from one another. d. All of the aboveMaruti Suzuki Nexa's #FlauntMyBaleno was a fun contest for all the proud Baleno owners, who wanted to show off their love for the stylishly designed hatchback. Organized by Grapes, the campaign invited ordinary people's extraordinary moments with their BalenosBaleno users have always been excited sharing their pictures with them. So to cash in on their love for flaunting their cars, Nexa came up with the #FlauntMyBaleno campaign to give its users a platform to not just post their favourite Baleno moments, but also win prizes for their efforts. This helped them establish the most important feature of the car - its design. Nexa asked users to share their moments of pride with Baleno. Moments that showcased the bold attitude, classy design and defined curves of their prized possessions. The idea was to let the consumers get as creative as they could to flaunt the design aspect of their Balenos. Nexa released a video on their YouTube channel, announcing the campaign to the viewers, in…
- Avon is a cosmetic company created to conduct business on enhancing women’s beauty. This brand is now a global leader with massive growth and high revenues. Being the world’s largest direct seller, the Company gives a lot of discount coupons on the purchase of Avon products. And to please customers and attract them, the company offers small gifts to them. Coupons, special offers, gifts are considered as ………………… * Brand awareness Persuasion Supporting marketing efforts Encouraging actionDoes the “Priceless” campaign use an informational or an emotional appeal?Imagine you are a marketing executive for a company introducing a new product. You need to develop an advertising campaign to launch your new product. How will you capture the consumer's attention and get your message across? What is your message? Use Green Marketing.
- Select a product, store, or service of relevanceto students on your campus. Using a sample ofstudents, measure its brand image. Develop amarketing strategy to improve its imageBeing a head of brand awareness campaign what advantages you will associate with it?Which components of the marketing mix have been proven to positively and significantly affect the unique value proposition? Select all that apply. A) Promotion B) Product C) Price D) Place
- 3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? ExplainList and apply the principles of “memorable personal brands” by identifying factors that increase memorability, and give at least one example of a more memorable, versus a less memorable, personal brand.Real Country Boots was surprised when its marketing campaign featuring a cowboy fell flat in some South American countries but prospered in the United States. They later determined that a cowboy was considered “just another job” in parts of South America so it held little appeal to consumers. In this instance, the company used what aspect of aesthetics incorrectly? A. gift-giving B. nonverbal communication C. art D. folklore