Question 53 Bie developed a distinetive competence in designing and marketing ballpoint pens ereating the world famous BIC brand. When it noticed that cigarette lighten were a commodity product and sold by unkuown manufactures, it bought one of those companies. It moved some of its ballpoint pen marketing experts to the new unit tasking them to develop BIC beanded lighters. Which multi-business divernification strategy did Bie undertake to improve profitability? A strategy based on sharing resources across business unita OA strategy based upon leveraging competencies to create a pew busines. OA strategy based upon produet bundling. UA strategy hased on transferring competencies. A turnaround strategy
Question 53 Bie developed a distinetive competence in designing and marketing ballpoint pens ereating the world famous BIC brand. When it noticed that cigarette lighten were a commodity product and sold by unkuown manufactures, it bought one of those companies. It moved some of its ballpoint pen marketing experts to the new unit tasking them to develop BIC beanded lighters. Which multi-business divernification strategy did Bie undertake to improve profitability? A strategy based on sharing resources across business unita OA strategy based upon leveraging competencies to create a pew busines. OA strategy based upon produet bundling. UA strategy hased on transferring competencies. A turnaround strategy
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Question 53
Bie developed a distinetive competence in designing and marketing ballpoint pens ereating the world famous
BIC brand. When it noticed that cigarette lighten were a commodity product and sold by unkuown
manufactures, it bought one of those companies. It moved some of its ballpoint pen marketing experts to
the new unit tasking them to develop BIC beanded lighters. Which multi-business divernification strategy
did Bie undertake to improve profitability?
A strategy based on sharing resources across business unita
OA strategy based upon leveraging competencies to create a pew busines.
OA strategy based upon produet bundling.
UA strategy hased on transferring competencies.
A turnaround strategy
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