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Generate TWO (2) ideas of a new beverage/product to pitch to the Carib Brewery’s management team.
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- 2 xyz produce chocolate bars and sell them to supermarkets. its bestselling brand is chocdelight. it is put in expensive packaging and is sold as a luxury product. this bestselling chocolate bar has had high and steady sales for the last five years, but recently sales have started to fall as it has now reached the decline stage of the product life cycle. a) what is meant by a ' brand? b) identify two ways the business could react to the falling sales of the chocolate bars c) identify and explain two characteristics of the packaging of the chocolate bars . d ) identify and explain two possible reasons why xyz's chocolate bars are successful . e ) do you think giving the chocolate bar a brand name was necessary for its success ? justify your answer .43- A product is considered ___________ in the absence of the taste, touch, see, hear, smell attributes. a. All of the choices b. Perishable c. Intangible d. TangibleProduct: Colgate Toothpaste 1. What this product brings you as a “solution” to your “need and want?”. List down five (5) major benefits of this product brand and what specific need and want it addresses. 2. What is the differential advantage of the product brand you prefer compared to its closest competitor product brand? Identify three (3) differential advantages only.
- Create a marketing plan for a new beer (1). Description of the product (2). Target market of the product (3). Brief overview of the Marketing Mix for the product.Identify and discuss three (3) characteristics of “Warm Demanders”—a concept from chapter four in the Delpit text.a. Explain scope time of the influence of brand perception on customer buying action. b. Explain scope product quality, price and promotion of the influence of brand perception on customer buying action. c. Explain scope respondent of the influence of brand perception on customer buying action.
- a. Explain operational definition of consumer purchase behaviour, product quality, price and promotion of 'brand perception'. b. State three question about product quality, price and promotion of customer buying action. c. Explain summary of 'the influence of brand perception on customer buying action.When XYZ Company began mixing perfume in the manufacturing of their original detergent products, this represented which new product category? A. Addition to a product line B. New Product Development C. New Product Line D. Repositioninga. State three research questions of 'the influence of brand perception on customer buying action'. b. State three research objectives of 'the influence of brand perception on customer buying action'. c. Explain organization of the study of 'the influence of brand perception on customer buying action'.
- There are five different core customer and marketplace concepts. 1. Customer needs, wants and demands. Human needs are states of felt deprivation and can include physical, social and individual needs. Wants are the form human needs take as they are shaped by culture and individual personality. Demands are human wants that are backed by buying power. 2. Market offerings are a combinations of products, services and experiences offered to a market to satisfy a need or want. These can be physical products, but also services – activities that are essentially intangible. The phenomenon of marketing myopia is paying more attention to company products, than to the underlying needs of consumers. 3. Value and satisfaction are key building blocks for customer relationships. 4. Exchanges are the acts of obtaining a desired object form someone by offering something in return. Marketing consists of actions trying to build an exchange relationship with an audience. 5. A market is the set of all…Prepare a questionnare about customer satisfaction on A to Z shopping mall. Please design 9 mcq and open_ended questions and demographic data.1. Choose a Training Program/Skill that you're interested in - example: Coffee Making, Driving, Cadet Pilot Program, Cabin Crew Training, Graphic Design 2. Create a Brand and Tagline for your training program 3. Market it to the target audience - state Training Objectives and Topics 4. Present to the class next meeting