manager of a firm that produces products X and Y at zero cost. Knowing different types of consumers value your two products differently, but unable to identify these consumers individually at the time of the sale while taking in consideration  four types of consumers as 100 of each type considering consumers 1 - 4  with product x, y, and bundle. Product X Product Y Bundle Consumer 1 60 15 75 C 2 55 45 100 C 3 45 55 100 C 4 15   60 75   A. If the firm priced each product separately, what would be the firm’s maximum profit? Why?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter10: Prices, Output, And Strategy: Pure And Monopolistic Competition
Section: Chapter Questions
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A manager of a firm that produces products X and Y at zero cost. Knowing different types of consumers value your two products differently, but unable to identify these consumers individually at the time of the sale while taking in consideration  four types of consumers as 100 of each type considering consumers 1 - 4  with product x, y, and bundle.

Product X Product Y Bundle

Consumer 1 60 15 75

C 2 55 45 100

C 3 45 55 100

C 4 15   60 75

 

A. If the firm priced each product separately, what would be the firm’s maximum profit? Why?

B. If the firm charged $75 for the bundle, what would be the firm’s maximum profit? And why?

C. What pricing strategy would you apply as a manger? Charge each product separately or bundle? If either one, why?

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