Economic growth rates and the business cycle Interest rates, consumer and business Employment and unemployment confidence National and supranational governments Taxation and fiscal policy Regional trade and trading areas Internationalisation and globalisation Figure 3.3 The economic and political environment Answer all the headings according to strategic marketing course and explain it one by one and it should be accurate.
Q: List and explain the basis for segmenting a consumer market and business market ?
A: Market segmentation refers to the process of dividing the target market into small and more defined ...
Q: Prepare a life-cycle analysis for any consumer goods (in a flow chart). Attempt to identify as many ...
A: Nowadays, scientists, designers, and engineers have helped build the life cycle community into a thr...
Q: Which of the following was NOT a method some businesses used to control union activity? 1.lowering t...
A: Labor unions are a group that is formed by the workers of the business organization in order to prot...
Q: What are the pros, cons, and risks associated with Nike’s core marketing strategy?
A: Nike is one of the most famous brand in sportswear, it offers all sport shoes, football, balls etc. ...
Q: Explain the term External idea sources in idea generation?
A: Ideas get generated whenever a new problem is recognized by businesses. It can be a little innovativ...
Q: Do you think that is strong correlation between consumers self concept and thier purchase decision
A: Self-concept can be positive and negative traits. We make our self-concept through self-schemas. Fo...
Q: subject: Technology marketing write how can you sell me the old model Radio
A: The selling function is undertaken by understanding the market perspective and demand pattern. It is...
Q: From a personal perspective, how does retailing rate as a potential career compared with others you ...
A: Retailing is the sale of goods a d services to the ultimate consumer for personal,family or househol...
Q: Description of the Product: What exactly is the product? What are the features and how do these bene...
A: As per the Bartleby Honor code we are not supposed to answer more than 3 interlinked questions at a ...
Q: what would be a good slogan for a company that makes soaps?
A: Ans. Bathing soaps are compound strong substances utilized for individual cleaning, remotely. Soaps ...
Q: Summarize the relevance and application of concepts, principles, and theories used in marketing to c...
A: Due to the increasing influence of technology and social media on the households today, the consumer...
Q: influence of global supply chain on competitive strategies
A: The set of customer requirements that a firm strives to satisfy throughout its goods and services is...
Q: the six arguments for competitiveness? and give example
A: Many businesses are discovering that unfettered immigration can provide a competitive edge. To defen...
Q: The difference and similarities in Canadian and American food guide
A: Differences and Similarities between Canadian and American food guides can be explained below:
Q: "The GLOBAL LIFE CYCLE consists of five stages: 1) Unmet demands-production begins; 2) Product intro...
A: The above statement is true.
Q: What are merchandise markets?
A: Ans. Merchandise marketing is the technique of developing awareness yet client loyalty the usage of ...
Q: Formulate your own definition of research. 2. Of the many purposes of research, which among them wi...
A: Ans. 1) Research is characterized as cautious thought of study with respect to a specific concern or...
Q: Write down and explain the points that companies should pay attention to when determining their pric...
A: The pricing policy is the definitive answer to the question that arises. A systematic pricing approa...
Q: Case Coca-Cola, the world's largest carbonated beverages company, ventured into the fast growing bot...
A: Since you have asked multiple question, we will solve only the first question for you. If you want a...
Q: What is promotion? Advertising Print Advertising Public Relations Persuasive communication about a p...
A: * (D) Persuasive communication about a product , a service or an idea .
Q: In a simple way, how can someone become successful in a farm business? What do you think are things ...
A: There is a lot of risk in starting and operating a business as it involves numerous expenses like pr...
Q: MGMT Bakehouse Inc supplies bread, cakes and other specialty products, to a large percentage of the ...
A: Ans. The given information can be summarized as follows:-
Q: In __________ study it is important to have the same panel
A: The various kinds of research it is important to have the same panel as good appropriately managed p...
Q: Need-satisfaction method of sales presentation is effective with the use of FAB approach. Identify a...
A: Ans. Benefits of Travel Insurance Complete Protection The IFFCO Tokio travel insurance plans are one...
Q: Seller entered into a contract to sell goods at a contract price of $2,000. At the delivery date, th...
A: This question belongs under the Sales Act. In this case, the buyer was expecting the goods will be d...
Q: What have been the consequences of BC/BS conversion from not-for-profit to for-profit status in term...
A: The Blue Cross Blue Shield Association (BC/BS) is a trade association of 35 independent United State...
Q: A Firm seeking to enter foreign market will investigate if the country meets basic requirements befo...
A: A firm can enter a foreign market in the form of Exports Outsourcing Franchise Licensensing Join...
Q: To be successful in a foreign market operations, the choice of colors in international marketing des...
A: a) True. In the market environment, the culturally scheme consists of a impact of religion, familial...
Q: Question 9 A marketer makes a place decision by selecting channels of distribution. What does this m...
A: Decision of place are linked with channels of distribution. Channels of distribution act as a means ...
Q: FOUR (4) tactics marketing mix elements in digital marketing environment
A: Marketing Mix in digital marketing environment is similar to a marketing combination. It is simply...
Q: What was the main concern of municipal and state authorities with the conversion of BC/BS plans from...
A: Ans. Revenue driven association in medical services conveyance has been a significant public arrange...
Q: An approach to developing an expatriate compensation package that involves paying the expat a salary...
A: When an expatriate is paid a comparable salary to the local nationals then that is referred as local...
Q: A marketer may use both marketing research, and/or marketing intelligence to gather vital informatio...
A: Market research is a process of actively interviewing potential customers to determine the feasibili...
Q: When you look at your work life thus far, what activities do you consider of greatest worth?
A: The work life for any person is very much essential, the balance of work life and personal life is v...
Q: What are the fundamental legal, corporate, and organizational differences between not-for-profit and...
A: Not-for-profit businesses are those that do not earn profit for their owners. All money earned throu...
Q: How will technology affect the city's transport system in 4-7 years? What investment needs to be mad...
A: The latest and the newest technology makes life easier for people ,it is the advancement of science ...
Q: Which of the following statements about third-country nationals are false? TCN managers can often ac...
A: TCNs mean the third country Nations which are very poor to run their economy effectively.
Q: Why do independent hospitality firms choose to be part of hospitality distribution network?
A: Hospitality distribution network refers to various direct and indirect channels that are part of the...
Q: 1. How important is understanding the marketplace first before you even plunge in on your target mar...
A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If ...
Q: 1. Read and analyze each of the given situations below. Identify whether this refers to existing cus...
A: Before we answer the questions, let us first know the definition of all the 3 mentioned terminologie...
Q: illustrates a typical traditional procurement process. This process is for relatively low- value ite...
A: The procurement process in an organisation is considered very much essential, it is the process of s...
Q: discuss the efficient frontier and the advantages and disadvantages of it
A: The efficient frontier is the pack of optimal portfolios that deliver the highest typical return for...
Q: Reference groups influence consumers in three ways. Name and provide examples these three ways and d...
A: Reference groups are the social groups that set the norm of conviction, mentality, and decision for ...
Q: What are key aspects of Popeyes franchise model?
A: Popeyes is a company based in United states of america and it is fast food chain, it was founded in ...
Q: Calculate the break-even point for a new toy that costs $12 to make and market and that will be sold...
A: The break-even analysis shows how much sales it takes for paying for the cost of doing business. If ...
Q: What factors deserve to be considered in deciding which market is more feasible?
A: The benefits of doing business internationally are shared equally by the customers and the businesse...
Q: What do we mean by omni channels? Explain with examples.
A: The distribution channel is a marketing approach where the focus is on making goods and services rea...
Q: unique is its simple retro look and feel. The company's chief marketing officer says the brand's uni...
A: Product life cycle is the length of time from a product first being introduced to consumers till it'...
Q: In the ________ market, the consumer thinks about the money, durability and income before buying
A: In rural market, the consumer thinks about the money, durability and income before buying the produc...
Q: What would be your main concern starting your co-op placement ?provide details and example
A: Co-op - Co-op is also known as cooperative or coop.Coop is a group of people who have freely banded ...
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- View the Forbes slide titled ‘Top 10 Global Fast-Food Chains’ athttps://www.forbes.com/pictures/feji45hfkh/top-10-global-fast-food-brands-2/#da226e7580c9Choose any three (3) of the global fast-food chains identified within the slide. In your opinion,which one of those three (3) fast-food chains is likely to experience the largest growth in theCaribbean in the next five (5) years (if it is already in the Caribbean) OR which one of thosethree (3) fast-food chains is likely to make an entrance into the Caribbean in the next five (5)years (if it is not yet in the Caribbean)? ExplainDiscuss the cultural issues faced by Tesco in the Irish market1. You must utilize Hofstete Dimension to first assess Ireland with considerationof the products and services offered by Tesco.2. What challenges were faced by Tesco in the Irish market. This must be linked tothe relevant ethical issue as discussed in the course when addressing eachchallenge faced. Provide suggestions to alleviate each of the issues faced.1. N.B. Challenges were briefly mentioned in the case, you are to expandon these and make suggestions for the aspects not addressed.ADIDAS 1. Compare and contrast the following 3 marketing campaigns in termsof their objectives and effectiveness:a. Road to Lisbonb. Impossible is Nothingc. Respect M.E.2. Some marketing scholars and experts suggested that the campaignshould be labelled as “The Friends in the Hand” instead of “The Brand inthe Hand”. What say you as a business consultant?3. Based on the information drawn from the case, elaborate how Adidasstrategized its “WOM Marketing” in details.
- Top managers at Reebok looked at what Nike, New Balance, and smaller athletic shoe manufacturers like Majestic were doing to reach their chosen target markets and decided upon comparison that it wanted to risk targeting the hip-hop market. Reebok’s strategy is much more like the one implemented by New Balance. Unlike Nike, neither Reebok nor New Balance uses athletes as spokespeople for its products. Therefore, Nike would be an example of a _____, and New Balance would be an example of a _____ for Reebok. A. core firm; secondary firm B. secondary firm; core firm C. transient firm; secondary firm D. transient firm; core firm E. secondary firm; transient firmWhat is the market share, who are their customers, what country of origin, mission, company's unique selling proposition of Condé Nast?Provide an analysis of Netflix’s introduction into the streaming world, its development, competitors, its success story, and challenges/risks that may encumber their organization’s progress to compete effectively on a global scale. In detail, discuss Netflix’s Digital Marketing Strategy. Describe Four (4) significant ways they use these strategies effectively. In what ways could have their marketing strategy been ineffective? What marketing analytical valuecreation model can a Marketing Analytics Strategist propose to aid Netflix, in maintaininga superior competitive advantage in the screeming business? Why? In detail, explain the various ways Netflix was able to achieve a customer centric and data driven approach throughout their progression in their industry
- In your own words, define or describe the concept of ‘sustainability’. Carry out Internetresearch on definitions of ‘sustainability’ or ‘sustainable development’. What do alldefinitions have in common? What are the differences? Which one do you prefer and why?i. Businesses are influenced by various forces that exist within the external business environment. Given knowledge of the Remote External environment, conduct a detailed PESTLE analysis of a named Ghanaian company; clearly identifying its Opportunities and threats. For each segment, demonstrate how you scanned, monitored, forecasted and assessed that segment towards identifying the opportunities and threats exposed to your identified organization. ii. With reference to the COVID-19 pandemic, describe how the strategic position (SWOT) of the named company in (i) above has been affected. iii. Describe any two (2) innovative strategies that the company would employ to appropriately respond to the repercussions of the pandemic.Does the Kingdon's multiple-streams framework (MSF) theory seem broadly applicable or does it do better/worse in some ways? For example, does it do better/worse in explaining change vs. continuity, in explaining the some policies vs. others, in explaining the US policy process vs. other contexts.
- In Gass, 10-25 Minutes for Teams Assume you are thedirector of marketing for a U.S. firm that produces oneof the products listed below. Your firm is consideringgoing after the Indian market and is faced with thedecision of the bes! entry strategy. Should your firmsimply export their products, or would a strategic alliance, licensing, a joint venture, or direct investmentbe a better choice? Develop your ideas for a best entry strategy. Be specific in your recommendations fora strategy, how to implement the strategy, and yourreasons for your recommendations.Products:1. Tablets (similar to the iPad) targeting the consumermarket2. Expansion of your discount retail store chain3. Short-term (from an hour up) auto rentals2. Foodpanda Bangladesh accepts orders via its websites and mobile applications. Itconnects customers with restaurants that offer food delivery in their area and lets themchoose order and pay online. Foodpanda also has a review section on restaurant pageswhere customers can comment on sales process, delivery, taste and overall impressionof restaurants. How this company can build a competitive edge in the marketplace usingguerrilla marketing strategies?WITH REFERNCE TO THE ARTICLE, EXPLAIN WHAT YOU WOULD REGARD AS BEING RED BULLS GREATEST STRENTHS AS MORE COMPANIES LIKE COCA COLA, PEPSI AND MONSTER ENTER THE ENERGY DRINK CATAGORY AND GAIN MARKET SHARE