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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ô https://scontent.fmnl4-5.fna.fbcdn.net/v/t1.15752-9/272003137_3081558725496103_5603899840983853272_n.jpg?_nc_cat=111&ccb=1-58&_nc_sid%=Dae...
What you will do
Activity 2.2: Imagine that you own an advertising firm, you need to create a
brochure for a client with specific needs. You need to identify the appropriate content
for the brochure based on the media and Information Design framework. You will
provide answer in the table. Write your answers in a separate sheet of paper.
Learners'
Components
Guide Questions
Answers
Who are the possible readers of this
brochure?
Target Audience
Sender/Author
Who is the author of this brochure?
What is the tone of the text in the brochure?
What are the sample phrases or taglines that
you will?
What are the facts/figures that you will
include in the brochure?
What are the font types/colors/ highlights
you will use in the brochure?
What are the words or phrases that you need
to emphasize in the brochure?
Key content
Purpose
What are the blank of the brochure? - paper
type, texture, glossy, matte
folding (three-fold, two-fold)
full color, black and white
Aside from the brochure, what other text-
based formats that you can use to deliver
your message?
Medium / Format
8:03 pm
P Type here to search
25°C Mostly cloudy
a 4x ENG
18/01/2022
Transcribed Image Text:f (3) Facebook f 272003137_3081558725496103_ x b bartleby - Search b My Questions | bartleby + Ô https://scontent.fmnl4-5.fna.fbcdn.net/v/t1.15752-9/272003137_3081558725496103_5603899840983853272_n.jpg?_nc_cat=111&ccb=1-58&_nc_sid%=Dae... What you will do Activity 2.2: Imagine that you own an advertising firm, you need to create a brochure for a client with specific needs. You need to identify the appropriate content for the brochure based on the media and Information Design framework. You will provide answer in the table. Write your answers in a separate sheet of paper. Learners' Components Guide Questions Answers Who are the possible readers of this brochure? Target Audience Sender/Author Who is the author of this brochure? What is the tone of the text in the brochure? What are the sample phrases or taglines that you will? What are the facts/figures that you will include in the brochure? What are the font types/colors/ highlights you will use in the brochure? What are the words or phrases that you need to emphasize in the brochure? Key content Purpose What are the blank of the brochure? - paper type, texture, glossy, matte folding (three-fold, two-fold) full color, black and white Aside from the brochure, what other text- based formats that you can use to deliver your message? Medium / Format 8:03 pm P Type here to search 25°C Mostly cloudy a 4x ENG 18/01/2022
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