Older and larger firms that produce and sella variety of products tend to organize by_________a. location.b. product.c. customer.d. function.e. executive decisions

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Older and larger firms that produce and sell
a variety of products tend to organize by
_________
a. location.
b. product.
c. customer.
d. function.
e. executive decisions

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