1.Customer relationship management (CRM) software has been a huge driving force for ecommerce businesses for a number of years now. Discuss any FIVE (5) benefits of CRM for e-commerce businesses such as SmartMove.  2.An intuitive knowledge management system can streamline the customer experience process at SmartMove. Discuss ANY FIVE (5) ways Knowledge Management System (KMS) improves customer experience 3.If you were to provide advice to the inventory control manager at Wheeled Coach about the inventory  management policies and techniques that need to be initiated to ensure accurate inventory records, critically discuss the contents of your report and explain on how these should be implemented. 4.One of the challenges that the organisation must constantly address is to ensure that there is a balance between  demand and supply and that fluctuations are closely monitored and controlled. As a seasoned consultant, examine  the various approaches that can be adopted by the organisation in managing and controlling these fluctuations.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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1.Customer relationship management (CRM) software has been a huge driving force for ecommerce businesses for a number of years now. Discuss any FIVE (5) benefits of CRM for e-commerce businesses such as SmartMove. 

2.An intuitive knowledge management system can streamline the customer experience process at SmartMove. Discuss ANY FIVE (5) ways Knowledge Management System (KMS) improves customer experience

3.If you were to provide advice to the inventory control manager at Wheeled Coach about the inventory 
management policies and techniques that need to be initiated to ensure accurate inventory records, critically discuss the contents of your report and explain on how these should be implemented.

4.One of the challenges that the organisation must constantly address is to ensure that there is a balance between 
demand and supply and that fluctuations are closely monitored and controlled. As a seasoned consultant, examine 
the various approaches that can be adopted by the organisation in managing and controlling these fluctuations.

5. Oliver Munday has developed the following supply, demand, cost and inventory data (provided below). He has requested you to allocate production capacity to meet demand at minimum cost using the transportation method. Determine the cost of the plan. Assuming the initial inventory has no holding cost in the first period and backorders are not permitted. Use the provided information to answer the questions.

Initial Inventory 20 units
Regular-time cost per unit R100
Overtime cost per unit R150
Subcontract cost per unit R200
Carrying cost per unit R4
Period Regular Time Overtime Sub-contract Demand Forecast
1 30 10 5 40
2 35 12 5 50
3 30 10 5 40
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 Oliver Munday has developed the following supply, demand, cost and inventory data (provided below). He has requested you to allocate production capacity to meet demand at minimum cost using the transportation method. Determine the cost of the plan. Assuming the initial inventory has no holding cost in the first period and backorders are not permitted. Use the provided information to answer the questions.

 

Initial Inventory 20 units
Regular-time cost per unit R100
Overtime cost per unit R150
Subcontract cost per unit R200
Carrying cost per unit R4
Period Regular Time Overtime Sub-contract Demand Forecast
1 30 10 5 40
2 35 12 5 50
3 30 10 5 40
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