One change that Seth mentions is the PlantBottle. Another is using grape juice instead of sugar to sweeten drinks. What is true about these changes? Neither innovation would have been possible without outside partners. The PlantBottle is a potentially technological discontinuity; grape juice-sweetened drinks are an incremental change. The PlantBottle is a potentially technological discontinuity; grape juice-sweetened drinks are a technological lockout. Implementing multiple changes to products is an example of having a dominant design. Seth Goldman makes clear that innovation is essential for a small company to break into the packaged beverage market. In what ways can a company foster innovation? Check all that apply. Allow employees to test prototypes and use the results of their tests to create new products. Help employees overcome conflict and power struggles. Give employees challenging work so that they have a more creative work environment. Organize the company with a centralized structure using functional departments and reward short-term results.

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter11: Managing Change And Innovation
Section: Chapter Questions
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One change that Seth mentions is the PlantBottle. Another is using grape juice instead of sugar to sweeten drinks. What is true about these changes?
Neither innovation would have been possible without outside partners.
The PlantBottle is a potentially technological discontinuity; grape juice-sweetened drinks are an incremental change.
The PlantBottle is a potentially technological discontinuity; grape juice-sweetened drinks are a technological lockout.
Implementing multiple changes to products is an example of having a dominant design.
Seth Goldman makes clear that innovation is essential for a small company to break into the packaged beverage market. In what ways can a company
foster innovation? Check all that apply.
Allow employees to test prototypes and use the results of their tests to create new products.
Help employees overcome conflict and power struggles.
Give employees challenging work so that they have a more creative work environment.
Organize the company with a centralized structure using functional departments and reward short-term results.
Transcribed Image Text:One change that Seth mentions is the PlantBottle. Another is using grape juice instead of sugar to sweeten drinks. What is true about these changes? Neither innovation would have been possible without outside partners. The PlantBottle is a potentially technological discontinuity; grape juice-sweetened drinks are an incremental change. The PlantBottle is a potentially technological discontinuity; grape juice-sweetened drinks are a technological lockout. Implementing multiple changes to products is an example of having a dominant design. Seth Goldman makes clear that innovation is essential for a small company to break into the packaged beverage market. In what ways can a company foster innovation? Check all that apply. Allow employees to test prototypes and use the results of their tests to create new products. Help employees overcome conflict and power struggles. Give employees challenging work so that they have a more creative work environment. Organize the company with a centralized structure using functional departments and reward short-term results.
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