Organizational Learning Theory: The Three Types of Learning Argyris and Schon (1996) identify three levels of learning which may be present in the organization Single loop learning: Consists of one feedback loop when strategy is modified in response to an unexpected result (error correction). E.g. when sales are down, marketing managers inquire into the cause, and tweak the strategy to try to bring sales back on track. Double loop learning: Learning that results in a change in theory-in-use. The values, strategies, and assumptions that govern action are changed to create a more efficient environment. In the above example, managers might rethink the entire marketing or sales process so that there will be no (or fewer) such fluctuations in the future. Deuterolearning: Learning about improving the learning system itself. This is composed of structural and behavioral components which determine how learning takes place. Essentially deuterolearning is therefore "learning how to learn." ACTIVITY 8: SIMULATION EXERCISES From organizational learning theory we can infer the following issues which may affect knowledge management and knowledge management system. Give one example by doing proposal plan for one company that can give some solutions perspective on the different issues concern.

From the above understandings we will be looking on to writing a business proposal to the company…

Answered: Give one example by doing proposal plan…

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Organizational Learning Theory: The Three Types of Learning

Argyris and Schon (1996) identify three levels of learning which may be present in the organization

Single loop learning: Consists of one feedback loop when strategy is modified in response to an unexpected result (error correction). E.g. when sales are down, marketing managers inquire into the cause, and tweak the strategy to try to bring sales back on track.
Double loop learning: Learning that results in a change in theory-in-use. The values, strategies, and assumptions that govern action are changed to create a more efficient environment. In the above example, managers might rethink the entire marketing or sales process so that there will be no (or fewer) such fluctuations in the future.

Deuterolearning: Learning about improving the learning system itself. This is composed of structural and behavioral components which determine how learning takes place. Essentially deuterolearning is therefore "learning how to learn."

ACTIVITY 8: SIMULATION EXERCISES

From organizational learning theory we can infer the following issues which may affect knowledge management and knowledge management system.