|Problem 2.4: Profit Maximization Gregory House, a Philadelphia-based management consultant, has been asked to calculate and analyze market demand for a new video game that is to be marketed to retail (R) and wholesale (W) customers over the Internet. The client estimates fixed costs of $750.000 per year for the product, and that licensing fees and other marginal costs will be $20 per unit. The client has also provided the following annual demand information Pr = 62, 50 – 0, 0005Q, Pw = 50 – 0, 002QW

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
14th Edition
ISBN:9781305506381
Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
Chapter10: Prices, Output, And Strategy: Pure And Monopolistic Competition
Section: Chapter Questions
Problem 8E
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(a) Express quantity as a function of price for both retail and wholesale customers. Add these quantities together to calculate the market demand curve. Graph the retail, wholesale and total market inverse demand curves.

(b) Calculate total revenue (TR), total cost (TC) and total profit (π) based on total market inverse demand.

(c) Calculate the profit-maximizing price-output combination and total profit. Calculate the break- even points.

|Problem 2.4: Profit Maximization
Gregory House, a Philadelphia-based management consultant, has been asked to calculate and
analyze market demand for a new video game that is to be marketed to retail (R) and wholesale
(W) customers over the Internet. The client estimates fixed costs of $750.000 per year for the
product, and that licensing fees and other marginal costs will be $20 per unit. The client has also
provided the following annual demand information
Pr = 62, 50 – 0, 0005Q,
Pw = 50 – 0, 002QW
Transcribed Image Text:|Problem 2.4: Profit Maximization Gregory House, a Philadelphia-based management consultant, has been asked to calculate and analyze market demand for a new video game that is to be marketed to retail (R) and wholesale (W) customers over the Internet. The client estimates fixed costs of $750.000 per year for the product, and that licensing fees and other marginal costs will be $20 per unit. The client has also provided the following annual demand information Pr = 62, 50 – 0, 0005Q, Pw = 50 – 0, 002QW
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