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- Four elements of a promotion mix are advertising, personal selling, public relations, and sales promotion. Which one or more of the four promotional methods do you think are most appropriate for Tesla? Why?Coca-Cola is the most recognizable brand in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communications that has created such tremendous brand equity and loyalty? How has advertising aided in building the brand? (Students might want to visit Coca-Cola’s Website for help at http://www.coca-cola.com/global/glp.html (Links to an external site.)Links to an external site.)The 2016 Summer Olympics take place in Rio de Janeiro,Brazil. By yourself or with a classmate, identify a company thatmight benefit from promoting its goods or services at theRio Olympics. In a presentation, describe which strategy youwould use: straight extension, product or promotion adaptation, dual adaptation, or product invention.
- Find out the promotional strategies that were used by NOKIA and explain its significance.Plymouth Rock Assurance is an insurance company with a branding tale to tell. What started as a single Massachusetts-based auto insurance company in the early 1980s quickly grew into a group of separate companies that write and manage property and casualty insurance in various states. To streamline operations, cut costs, and better serve customers, the company undertook a rebranding process to combine three distinct auto insurance brands—Plymouth Rock, High Point, and Palisades—into one. Rather than remaking the brand overnight, the company carried out a gradual transformation that retained existing brand equity and put customers’ minds at ease. With Plymouth Rock as the parent brand and High Point and Palisades as sub-brands, the company transitioned the three into a single brand in incremental steps. Describe the process that Plymouth Rock Assurance used to rebrand the company. How does this process differ from other options it could have pursued?Plymouth Rock Assurance is an insurance company with a branding tale to tell. What started as a single Massachusetts-based auto insurance company in the early 1980s quickly grew into a group of separate companies that write and manage property and casualty insurance in various states. To streamline operations, cut costs, and better serve customers, the company undertook a rebranding process to combine three distinct auto insurance brands—Plymouth Rock, High Point, and Palisades—into one. Rather than remaking the brand overnight, the company carried out a gradual transformation that retained existing brand equity and put customers’ minds at ease. With Plymouth Rock as the parent brand and High Point and Palisades as sub-brands, the company transitioned the three into a single brand in incremental steps. What was the reasoning behind the decision to rebrand the three auto insurance brands as one brand?)
- Plymouth Rock Assurance is an insurance company with a branding tale to tell. What started as a single Massachusetts-based auto insurance company in the early 1980s quickly grew into a group of separate companies that write and manage property and casualty insurance in various states. To streamline operations, cut costs, and better serve customers, the company undertook a rebranding process to combine three distinct auto insurance brands—Plymouth Rock, High Point, and Palisades—into one. Rather than remaking the brand overnight, the company carried out a gradual transformation that retained existing brand equity and put customers’ minds at ease. With Plymouth Rock as the parent brand and High Point and Palisades as sub-brands, the company transitioned the three into a single brand in incremental steps. After viewing the video featuring Plymouth Rock Assurance, answer the following questions: What value proposition lies at the core of Plymouth Rock Assurance? What was the reasoning…Plymouth Rock Assurance is an insurance company with a branding tale to tell. What started as a single Massachusetts-based auto insurance company in the early 1980s quickly grew into a group of separate companies that write and manage property and casualty insurance in various states. To streamline operations, cut costs, and better serve customers, the company undertook a rebranding process to combine three distinct auto insurance brands—Plymouth Rock, High Point, and Palisades—into one. Rather than remaking the brand overnight, the company carried out a gradual transformation that retained existing brand equity and put customers’ minds at ease. With Plymouth Rock as the parent brand and High Point and Palisades as sub-brands, the company transitioned the three into a single brand in incremental steps. What value proposition lies at the core of Plymouth Rock Assurance?)Event Management: Sponsorship Why do sponsoring companies or organizations change, and how might a long-running sponsorship relationship be maintained?
- Compare the Promotion Mix used in the Corona campaign and the Porsche campaign. How did the two differ and why do you think they were so different?How might Graeter’s capitalize on its valuable capacity for word-of-mouth promotion in expanding to new markets where, despite some national publicity like the Oprah Winfrey Show, its name is still not widely known?Why might Red Bull create its own sporting events, music festivals, and other promotional opportunities, rather than “slapping their name” on existing events, as the reporter in the video put it?