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Personal branding is not necessary. Discuss.
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- Would it be appropriate to call Converse a retro brand? Why or why not? Please no plagiarism.What is the difference between corporate brand strategy and product or services branding as describe in the rest of the text? Why might gaps emerge between identity, image and culture, how does B2B branding differ from B2C? Are the similarities and crossovers?Why personal branding is so important?
- 91. How does the American Marketing Association define a brand and why is a strong brand important? 92. Ralph and Marie are buying Lisette, their 16 year-old daughter, her first car. Consider the product experience from the parent’s point of view and Lisette’s point of view. Why is this perspective important to marketers? 93. Define product. What is the difference between product and product item? 94. Identify and explain the boundaries of branding. 95. Define brand equity according to David Aaker and list the corresponding dimensions. 96. What are the implications of the dimensions of brand equity for marketing managers? 97. What is an essential benefit? List five products and their essential benefits. 98. How do the essential benefit and the core product relate? Why is this important? 99. What is an enhanced product? Give an example. 100. Explain the advantages and disadvantages of both stand-alone and family branding. Give examples of companies that use each…Describe a story (from a novel or even a TV show) that held your attention where you couldn't wait to see what happened next. Now, consider how the elements of a brand tell a story. How do you connect with perceptions of your favorite brands? Do they tell a story?1. Branding goes way beyond just a logo or graphic element. Why does business founder willing to invest in a brand? State FOUR (4) answer. 2. A value proposition stands as a promise by a business owner to a customer. Write Examples of the value propositions for the brand below: (a) Volvo (Station Wagon) (b) Top (Laundry Detergent) 3. Strategic brand differentiation is the positioning of your brand against others meaningful way that matters to consumers. Explain on how are brand differentiation strategies work.