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Programs designed for ustomers which is limited to any brand or service group are classified as
aClub membership programs
b Royalty programs
c. Loyalty programs
d Individual membership programs
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Solved in 2 steps
- Which one of the following options is NOT part of sales relationship types? a. Transformation relationship b. Transactional relationship c. Affiliate selling relationship d. Functional relationshipWhich of these is not a responsibility of the retail buyer? a. product quality specifications b. supply or vendor sources c. promotional offers d. merchandise planWhich one not create the value? A-price B-product C-distribution D-promotion
- Create a narrative report about customers needs and wants, techniques in identifying customers needs and wants, creativity or innovations in products and services, unique selling preposition, and product developmentThe sales manager looked at the list of trade promotions suggested by the sales coordinator. Which one should he cross off the list as not being a trade promotion? A) multi-product refund offers B) dealer display material C) dealer premiums D) cooperative advertising E) promotion allowancesChoose a product for which you are interested in creating a marketing plan. It can be a product that already exists, or one you would like to launch. It must be a legal product. Specifically describe your product. The most important requirement for this assignment is that the reader has a clear understanding of your product, what it does for the consumer, and how it works or functions. Some information you should include is the name of your product. If you are choosing to create about a product you would like to launch, be sure to create a name for your product and try to be creative. Explain the features and benefits, making sure to differentiate between these two concepts. The “product” section is the most important of the four Ps of marketing: product, price, place, and promotion. Effectively completing this part of the project should set you up for success for the rest of the project.
- Although reservations on the part of the buyer can arise during each stage of the selling process, they are very likely to occur during the _______stage. a. generation and qualification of leads b. preapproach c. sales presentation d. closing the sale e. follow-upYou are student at an university and your lecturer ask you to do a Product Offering, critical issues and key to success for an company that sells sanitary panties for women. Explain each category thoroughly.Sales agents have different selling strategies, depending on the type of relationship the buyer and seller either have or want to move toward. Based on this assertion, can you identify one of the following options that is not a selling strategy? a. Strategic partnering b. Script-based selling c. Consultative selling d. Needs-dissatisfaction selling