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- Q5: What do you consider to be the key factors underlying the success of BeeCell’s direct mail campaign?Consumer behaviour subject. Week 10 Question: As the media planner for a large advertising agency, you have been asked by top management to identify recent cultural changes that affect your selection of media in which to place clients’ advertising. List five cultural changes you believe have a bearing on the selection of television shows as vehicles for advertising different types of products?H10. Assume you are the Marketing Manager for a local Health and Wellness firm. Prepare a report for the upcoming department meeting on Direct Marketing to explain the importance of direct marketing as a marketing communications tool. What are the four (4) strengths and four (4) weaknesses of direct marketing, and when do marketers generally use this tool?
- QUESTIONS: 1. Do you think that this campaign is likely to increase short-term sales? 2. Why would a consumer buy a product where they did not know whether they liked the flavor? 3. Why would the brand associate with the letters WTF, given this can also have a negative connotation?What are the possible effects that this campaign can have on the competitors offering the same delivery service?Help me write this pleaaseeee. Thank you. 1. Choose two local video advertisements in the Philippines that were aired about the national election and answer the following questions based on your chosen advertisement: a. What is the advertisement all about? b. Who is the intended audience? c. Are there any forms of media manipulation present in the ads? If yes, what is it, and why do you think so? If no, discuss how the ad captured the viewers' attention. 2. Post an essay for each ad based on your answers on your blog. You may support your answers by researching other information besides those cited in the videos provided that there is a proper citation of references used. The required word count for this activity is 300-500 words per essay. 3. At the end of your blog post, list down the references that supported your ideas (aside from the videos) using APA (7th edition).
- Was Snicker's “You’re Not You When You’re Hungry” campaign an effective IMC approach?Q3: what are five benefits that are derived from careful segmentation and profiling the target audience for a marketing campaign?Please review the following advertising images and answer the following questions 6.1. What type of adverting appeal the image relates to. After identifying it give their proper definitions.6.2. Give reasons why you think the advertising appeal is what you think it is6.3. What messages the images are communicating?
- 1. Why would the brand run this sales promotion, rather than just introducing the new flavor straight to the marketplace? 2. Could this campaign help increase brand engagement overall? 3. Other than short-term sales, what other marketing goals could this campaign have for the brand?Mass media campaigns, such as The American Legacy Foundation’s “The Truth Initiative” campaign, have contributed to the reduction in youth smoking (Schneider, 2015). Review at least three ads from The Real Cost and three ads from The Truth Initiative. Which messages do you find to be the most powerful, and why? (Be sure to specifically name and cite each of the ads!)8- Ms. Aisha is a loyal customer of Vaseline Care Products located in Sohar, she likes the product because of the quality and effectiveness. Ms. Aisha decides to tell her sister (Ms. Saada) about the product and convinces her to try it. Ms. Saada finally purchased the product and she liked it after using it. What sort of marketing technique’s does Aisha follow? a. Word of mouth b. Direct marketing c. Advertisement d. Word of words