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- e alerts – You have new alerts Side Panel Breadcrumb: Week 5 Project Instructions A New Marketing Opportunity The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers. Read the following two articles: Fell, D. (2002). Taking the U.S. health services overseas. Marketing Health Services, 22(2), 21-23. to read the article. Marsh, D. (2010). Marketing to the mature marketplace. Marketing Health Services, 30(1), 12–17. to read the article. NOTE: You will draft two separate marketing proposals for the organization. Each proposal should be based on a marketing strategy covered in the course. Explain which proposal best supports the marketing opportunities outlined by the firm’s CEO. In other words, does targeting one or the other group make…Firm size, industry competition, CEO power and discretion and the level of stress a a CEO's job entails are factors in determining what? Select one: a. How large a board of directors an organization must have b. Whether an organization can function internationally c. A CEO's compensation package d. Employees' level of job satisfaction and overall feeling of internal support of their supervisorsQ1.Strategy needs creativity an analytic framework alone would not reinvent your business ? Q2.Explain your business to an outsider in anotherindustry. Fresh eyes from a different context can helpuncover new answers and opportunities ? Q3.Engage with lead users, extreme users, and innovationhotspots ? Q4.The power of design thinking ? Q5.I have noticed that business school students often feel frustrated when they are taught strategy. There is a gap between what they learn and what they would like to learn ?
- Mangement Coordination is the art of harmonizing efforts and resources to achieve shared objectives efficiently. It's a multifaceted process that encompasses communication, collaboration, and synchronization. In any endeavor, whether it's a business project or a community initiative, effective coordination is crucial for success. It involves establishing clear goals, delineating roles and responsibilities, and ensuring that everyone involved is working towards the same end. Additionally, coordination requires constant monitoring and adjustment to adapt to changing circumstances and address any emerging issues promptly. Moreover, effective coordination often relies on the use of technology and tools to streamline processes and facilitate information sharing. By fostering collaboration and alignment among stakeholders, coordination maximizes productivity, minimizes redundancy, and promotes synergy. Ultimately, it serves as the backbone of any organized effort, enabling individuals and…write an essay about which one of the statements you agree or disagree with regarding tomarket efficiency Manager A: “Shareholders will never know our capital budgeting decisions.” Manager B: “We cannot fool shareholders and the market. The market and shareholders will punish the company if bad capital budgeting decisions are made01) Which of the following is not one of the four primary management functions? A) controlling B) planning C) staffing D) organizing E) leading 02) As a manager, one of Joe's duties is to present awards to outstanding employees within his department. Which Mintzberg managerial role is Joe acting in when he does this? A) leadership role B) liaison role C) monitor role D) figurehead role E) spokesperson role 5) Managers need to have three essential skills in order to reach their goals. What are these skills? A) technical, decisional and interpersonal B) technical, human, and conceptual C) interpersonal, informational and decisional D) conceptual, communication and networking E) human, informational and communication 6) According to Luthans' research, successful managers, meaning those that were quickly promoted, spent more of their time on ____than on any other activity. A) traditional management B) human resource management C) networking D)…
- When XYZ Corp. started to eliminate levels of management in a downsizing exercise, the company moved toward ________. Question 7 options: A) it is not possible to tell with this information B) an informal organization C) a line organization D) a tall, centralized structure E) a flat, decentralized structure1. TNT Net is in the computer industry, where innovations are common. The employees are highly trained, well educated, and hard working. They are under a great deal of stress and TNT Net is concerned that productivity and job satisfaction will decline. a. Briefly describe technological uncertainty that employees are dealing lies under which factor? b. One of your employees is very stressed out as a result of being asked to assume too many roles in his job: which source of stress is this? c. In an attempt to recognize stress early, you should be aware of what kind of symptoms?Written Assignment 3Answer the following questions using the guidelines for writtenassignments at the bottom.1Assume you are a marketing manager for Starbucks. Describe thefollowing at Starbucks: essential benefit, core product, and enhancedproduct. Discuss how Starbucks uses different components of its productto create a customer experience and maintain its brand. Be sure youaddress the tangible and intangible aspects of the Starbucks product. (MO3.3, 3.4 and 3.5 )2In your own words, define and discuss each of the following: PenetrationPricing, Price Skimming, Competitor-based Pricing, and Value Pricing. Inyour discussion provide and explain a scenario where each might beappropriate. Executing a Value Pricing strategy is generally viewed asbeing more difficult than the others. Why? How is effective promotionrelated to successful Value Pricing? (MO 3.6)Guidelines for Written Assignmentsâ¢â¢â¢Your answer for each question should be 2-4…
- Joy Pechum, CEO of California Anesthesiology Group (CAG), was sitting in her office, preparing the agenda for the meeting of the board of directors to be held next Sunday. She thought about what to offer the board as an explanation for why she would spend $20,000 to deploy standardized project management methodology. At that moment the phone rang. She picked it up and heard the voice of Patrick, her VP of finance. He began, “Joy, I have a vendor invoice here. It shows that Dr. Squirrel had bought a computerized patient management system, costing $250,000. Its deployment would cost us another $250,000, i.e., a total of half a million dollars! All I want to know is whether you have approved it.” “No, I have not,” answered Joy hanging up angrily, trying to visualize the face of Dr. Squirrel, a big gun in the company, both as an anesthesiology expert and shareholder owner, when she tells the board about this purchase. OUR UNIQUE PRACTICE CAG is a for-profit company of 200+ medical doctors…In this task you will evaluate how effectively a Deputy Branch Manager conducts a one- to -one meeting where she gives an employee a spoken verbal warning. Video analysis using scarf modelStaus is about relative importance to others. Does the deputy manage threaten Luciano's status during the meeting? Certainty concerns being able to predict future. Does the geneal manager give Luciano clear and concise information regarding his future in the company. Automony provides a sense of control over events. Does the deputy manager give Luciano a sense of control over the situation? Relatedness is a sense of safety with others. Does the deputy manager create good report with the Lucaino to make him feel part of the team? Fairness is a perception of fair exchnages between people. Does the deputy manager seem to be acting failry with Luciano?(b) Discuss and elaborate the Three steps firms can implement OrganisationalChange. Answer should be with proper elaborations and examples. This is not a writting assignment. Thank you.