STUDsluboMQuestions for Discussion/Oral Recitation:1. Why study marketing?2. Describe marketing environment.3. What is market refers to?4. What are the ten (10) types of entities to be marketed? Discuss each type5. When and where does marketing started?an6. How marketing started?7. How does one can be called a marketer?bloaRI8. What is the importance of marketing?9. What are the functions of marketing?10. State the difference between marketing and selling.11. Is it necessary to have market segmentation? Why?12. Differentiate needs and wants. Which of the two (needs and wants) do you13. When does transaction takes place?14. Who are the common stakeholders in any businesses?15. What are the elements of marketing mix?16. Distinguish the four levels of competition and give example for each level.17. What are the three kinds of marketing channels and give example for each18. What are the 4 Ps of marketing? What is the importance of each componer19. What is the reason of having additional 3 Ps of marketing that making it 720. Discuss the Robert Lauterborn suggestion that the seller's four Ps should cfour Cs. What he is trying to point out?Activity/Assignment1. Diagram a supply chain process.2. Write a scenario/example in each tyng ofMono

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Questions for Discussion/Oral Recitation: 1. Why study marketing? 2. Describe marketing environment. 3. What is market refers to? 4. What are the ten (10) types of entities to be marketed? Discuss each type 5. When and where does marketing started? 6. How marketing started? 7. How does one can be called a marketer? 8. What is the importance of marketing? 9. What are the functions of marketing? 10. State the difference between marketing and selling. bloagniad 2Why?

Questions for Discussion/Oral Recitation: 1. Why study marketing? 2. Describe marketing environment. 3. What is market refers to? 4. What are the ten (10) types of entities to be marketed? Discuss each type 5. When and where does marketing started? 6. How marketing started? 7. How does one can be called a marketer? 8. What is the importance of marketing? 9. What are the functions of marketing? 10. State the difference between marketing and selling. bloagniad 2Why?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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