Read and consider the following scenarios. Determine whether this pertains to existing customers, prospects, or target market users. Fill in the blanks with your response. Prospect 1. For school purposes, students must purchase a tablet or laptop. _2. To boost her immune system, Marina needs to buy her vitamin C. _3. A student needs mobile data in order to comply with the requirements in school.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Read and consider the following scenarios. Determine whether this
pertains to existing customers, prospects, or target market users. Fill in
the blanks with your response.
Prospect 1. For school purposes, students must purchase a tablet or laptop.
_2. To boost her immune system, Marina needs to buy her
vitamin C.
3. A student needs mobile data in order to comply with the
requirements in school.
_4. Diego, who works in a factory, need transportation.
5. A sari-sari store owner wants to go online selling.
_6. Hospitals need facemasks and PPES.
Transcribed Image Text:Read and consider the following scenarios. Determine whether this pertains to existing customers, prospects, or target market users. Fill in the blanks with your response. Prospect 1. For school purposes, students must purchase a tablet or laptop. _2. To boost her immune system, Marina needs to buy her vitamin C. 3. A student needs mobile data in order to comply with the requirements in school. _4. Diego, who works in a factory, need transportation. 5. A sari-sari store owner wants to go online selling. _6. Hospitals need facemasks and PPES.
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