Submit your completed graphic organizer(attached below) analyzing the Amanda Lang Conflict of Interest story. Task Steps: 1. To see the difference between the ways in which mainstream and alternative news media cover stories, have a look, under Content, at the links dealing with the Amanda Lang story. 2. Consider the following: Mainstream or Alternative: Is this a mainstream or alternative news source? How do you know? Appearance: How would you describe the appearance of the site? Formal? Informal? Text heavy? Lots of pictures? Does it contain any graphics such as diagrams or timelines? What inferences can you make about the content of the site based on its appearance? For example, if I saw a site that had lots of text and few pictures, I might infer that the site is more serious and formal. Tone: How would you describe the language used on the site? Formal? Informal? Does it contain any slang? Humour? Does it use first second person? Biased or slanted language? What does the author's attitude toward the subject matter appear to be? Advertisements: Do any ads appear on the site? If so what are they ads for? What inferences can you make about the intended audie of the site based on the ads? For example, if I saw an ad for a fast food chain, then I might assume the intended audience is a broad audience that's not particularly health-conscious. If there are no ads at all, I might wonder how the site makes money. Disclaimers or About sections: Does the site give you any disclaimers, disclosures, or "About" pages so you can find out about the writer/writers' background or affiliations. If so, what can you learn? Does it affect their credibility in a positive or negative way? 3. Finally, use the following attached organizer to analyze the ways in which the different news sites cover this story (In the graphic organizer provided, the first row has been filled out for you as an example). You will be using this organizer to help you complete the assignment for this activity.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Submit your completed graphic organizer(attached below) analyzing the Amanda Lang Conflict of Interest story.
Task Steps:
1. To see the difference between the ways in which mainstream and alternative news media cover stories, have a look, under
Content, at the links dealing with the Amanda Lang story.
2. Consider the following:
Mainstream or Alternative: Is this a mainstream or alternative news source? How do you know?
Appearance: How would you describe the appearance of the site? Formal? Informal? Text heavy? Lots of pictures? Does it contain any
graphics such as diagrams or timelines? What inferences can you make about the content of the site based on its appearance? For
example, if I saw a site that had lots of text and few pictures, I might infer that the site is more serious and formal.
Tone: How would you describe the language used on the site? Formal? Informal? Does it contain any slang? Humour? Does it use first
second person? Biased or slanted language? What does the author's attitude toward the subject matter appear to be?
Advertisements: Do any ads appear on the site? If so what are they ads for? What inferences can you make about the intended audier
of the site based on the ads? For example, if I saw an ad for a fast food chain, then I might assume the intended audience is a broad
audience that's not particularly health-conscious. If there are no ads at all, I might wonder how the site makes money.
Disclaimers or About sections: Does the site give you any disclaimers, disclosures, or "About" pages so you can find out about
writer/writers' background or affiliations. If so, what can you learn? Does it affect their credibility in a positive or negative way?
3. Finally, use the following attached organizer to analyze the ways in which the different news sites cover this story (In the graphic
organizer provided, the first row has been filled out for you as an example). You will be using this organizer to help you complete the
assignment for this activity.
Transcribed Image Text:Submit your completed graphic organizer(attached below) analyzing the Amanda Lang Conflict of Interest story. Task Steps: 1. To see the difference between the ways in which mainstream and alternative news media cover stories, have a look, under Content, at the links dealing with the Amanda Lang story. 2. Consider the following: Mainstream or Alternative: Is this a mainstream or alternative news source? How do you know? Appearance: How would you describe the appearance of the site? Formal? Informal? Text heavy? Lots of pictures? Does it contain any graphics such as diagrams or timelines? What inferences can you make about the content of the site based on its appearance? For example, if I saw a site that had lots of text and few pictures, I might infer that the site is more serious and formal. Tone: How would you describe the language used on the site? Formal? Informal? Does it contain any slang? Humour? Does it use first second person? Biased or slanted language? What does the author's attitude toward the subject matter appear to be? Advertisements: Do any ads appear on the site? If so what are they ads for? What inferences can you make about the intended audier of the site based on the ads? For example, if I saw an ad for a fast food chain, then I might assume the intended audience is a broad audience that's not particularly health-conscious. If there are no ads at all, I might wonder how the site makes money. Disclaimers or About sections: Does the site give you any disclaimers, disclosures, or "About" pages so you can find out about writer/writers' background or affiliations. If so, what can you learn? Does it affect their credibility in a positive or negative way? 3. Finally, use the following attached organizer to analyze the ways in which the different news sites cover this story (In the graphic organizer provided, the first row has been filled out for you as an example). You will be using this organizer to help you complete the assignment for this activity.
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Discussion, thread English

Rather than sharing your graphic organizer, summarize the most interesting
conclusions you can draw about the way the Amanda Lang story was covered
differently by different news media. End your summary with your opinion on
whether or not alternative news media appear to make a valuable contribution to
our understanding of the news.
Be sure to comment on at least two other posts. Did the student draw similar or
different conclusions?
Start a New Thread
Transcribed Image Text:Rather than sharing your graphic organizer, summarize the most interesting conclusions you can draw about the way the Amanda Lang story was covered differently by different news media. End your summary with your opinion on whether or not alternative news media appear to make a valuable contribution to our understanding of the news. Be sure to comment on at least two other posts. Did the student draw similar or different conclusions? Start a New Thread
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