rating revenues of the three largest business segments for Time Warne a number of businesses, examples of which are indicated in parentheses Time Warner, Inc.

Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter7: Variable Costing For Management analysis
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Problem 16E
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Segment Contribution Margin Analysis
The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment
includes a number of businesses, examples of which are indicated in parentheses.
Time Warner, Inc.
Segment Revenues
(in millions)
Turner (cable networks and digital media)
$54,900
Home Box Office (pay television)
30,400
Warner Bros. (films, television, and videos)
55,300
Assume that the variable costs as a percent of sales for each segment are as follows:
Turner
18%
Home Box Office
16%
Warner Bros.
45%
a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When
required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin
ratio to whole percents for each segment from the information given.
Turner
Home Box Office
Warner Bros.
Transcribed Image Text:Segment Contribution Margin Analysis The operating revenues of the three largest business segments for Time Warner, Inc., for a recent year follow. Each segment includes a number of businesses, examples of which are indicated in parentheses. Time Warner, Inc. Segment Revenues (in millions) Turner (cable networks and digital media) $54,900 Home Box Office (pay television) 30,400 Warner Bros. (films, television, and videos) 55,300 Assume that the variable costs as a percent of sales for each segment are as follows: Turner 18% Home Box Office 16% Warner Bros. 45% a. Determine the contribution margin and contribution margin ratio for each segment from the information given. When required, round to the nearest whole millionth (for example, round 5,688.7 to 5,689). Round contribution margin ratio to whole percents for each segment from the information given. Turner Home Box Office Warner Bros.
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