recommendation of SWOT? Would you consider to apply in this company (Philippine Airlines)? Why or why not? Explain in complete sentences that is concise

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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For the recommendation of SWOT? Would you consider to apply in this company (Philippine Airlines)? Why or why not? Explain in complete sentences that is concise.
II. Analysis Details
For departments/offices that conducted SWOT Benchmarking
Kindly identify the noted Strengths, Weaknesses, Opportunities, and Threats of the Philippine Airlines based on the conducted benchmarking
activity. Please use additional page, if necessary.
Opportunities
1. Expansion of
destinations or countries expensive rates by
Threats
1. Development of less
Strengths
| 1. Philippine Airlines has 1. The Mabuhay Miles
been awarded a 4-Star program is heavily
rating for the quality of
its airport and onboard
products, as well as its
staff service.
Weaknesses
Recommendations
reliant on and focused
to operate with: this
allows more passengers
passengers, resulting in around the world to take
the flight that increase
demand and rate of the
contenders
on acquiring Filipino
a decreased market.
customers.
2. Philippine
development plan 2017- compromise their
2022 to boost aviation
2. Eaming Mabuhay
Miles is available to
2. Long-haul flight
operations are
2. Globalization that can
members who use non- unprofitable.
flight options as well as
frequent passengers of
program
sector
the airline and its
partners.
Рage 2 c
3. Strong interpersonal
relationships and the
ability to effectively
3. It has a complex
3. Territorial contest
3. Developing and
improving in-flight
entertainment that leads
business structure,
dangers
making it difficult to
to more growth of
industry.
communicate with
adapt to changes
Filipinos ensure a large quickly.
market for the Mabuhay
Miles program
4. Provides services to
220 destinations in 35
| 4. Due to extremely
tough competition in the
airline segment, the
company has a limited
countries around the
world, resulting in a
strong global presence. market share.
5.Skilled Workforce
5. High cost of service
Transcribed Image Text:II. Analysis Details For departments/offices that conducted SWOT Benchmarking Kindly identify the noted Strengths, Weaknesses, Opportunities, and Threats of the Philippine Airlines based on the conducted benchmarking activity. Please use additional page, if necessary. Opportunities 1. Expansion of destinations or countries expensive rates by Threats 1. Development of less Strengths | 1. Philippine Airlines has 1. The Mabuhay Miles been awarded a 4-Star program is heavily rating for the quality of its airport and onboard products, as well as its staff service. Weaknesses Recommendations reliant on and focused to operate with: this allows more passengers passengers, resulting in around the world to take the flight that increase demand and rate of the contenders on acquiring Filipino a decreased market. customers. 2. Philippine development plan 2017- compromise their 2022 to boost aviation 2. Eaming Mabuhay Miles is available to 2. Long-haul flight operations are 2. Globalization that can members who use non- unprofitable. flight options as well as frequent passengers of program sector the airline and its partners. Рage 2 c 3. Strong interpersonal relationships and the ability to effectively 3. It has a complex 3. Territorial contest 3. Developing and improving in-flight entertainment that leads business structure, dangers making it difficult to to more growth of industry. communicate with adapt to changes Filipinos ensure a large quickly. market for the Mabuhay Miles program 4. Provides services to 220 destinations in 35 | 4. Due to extremely tough competition in the airline segment, the company has a limited countries around the world, resulting in a strong global presence. market share. 5.Skilled Workforce 5. High cost of service
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