Review the following situation and answer the below questions: You have been hired to help a large producer of vegetables understand how consumers shop for produce in grocery stores. The company is considering different methods of displaying nutritional content, because managers believe that if more people understood the nutritional value of their products they would make better decisions about what they eat. You have decided to use observational research-you will observe shoppers without their knowledge so that they will not change their shopping behaviors. 1) Was the use of disguise ethical using the utility approach? Why? 2) Was the use of disguise ethical using the justice approach? Why? 3) Was the use of disguise ethical using the rights approach? Why?

Review the following situation and answer the below questions: You have been hired to help a large producer of vegetables understand how consumers shop for produce in grocery stores. The company is considering different methods of displaying nutritional content, because managers believe that if more people understood the nutritional value of their products they would make better decisions about what they eat. You have decided to use observational research-you will observe shoppers without their knowledge so that they will not change their shopping behaviors. 1) Was the use of disguise ethical using the utility approach? Why? 2) Was the use of disguise ethical using the justice approach? Why? 3) Was the use of disguise ethical using the rights approach? Why?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter14: Marketing Channels And Supply Chain Management

Section14.1: Taza Cultivates Channel Relationships With Chocolate

Problem 1VC

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