1 Please evaluate and analyze, including concepts and recent developments in the field of digital marketing and using no more than 500 words: A) Which elements would you include in the digital marketing audit to understand your current position? B) Identify possible reasons for lover conversion rate in Australia and suggest the ways to address the challenge

1 Please evaluate and analyze, including concepts and recent developments in the field of digital marketing and using no more than 500 words: A) Which elements would you include in the digital marketing audit to understand your current position? B) Identify possible reasons for lover conversion rate in Australia and suggest the ways to address the challenge

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section6.2: Mattel Uses Market Segmentation To Stay On Top

Problem 1C

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