Sam runs an accountancy firm. His company provides bookkeeping services and tax accounts for sole-traders in his local area. He is facing stiff competition from online accountancy services and software which makes it easy for sole-traders to complete their own accounts. Outline the technological forces involved in PESTLE and how they apply in Sam’s case. What type of managerial response could she have to deal with in this situation.

Understanding Management (MindTap Course List)
10th Edition
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Richard L. Daft, Dorothy Marcic
Chapter1: The World Of Innovative Management
Section: Chapter Questions
Problem 7DQ
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Sam runs an accountancy firm. His company provides bookkeeping services and tax accounts for sole-traders in his local area. He is facing stiff competition from online accountancy services and software which makes it easy for sole-traders to complete their own accounts. Outline the technological forces involved in PESTLE and how they apply in Sam’s case. What type of managerial response could she have to deal with in this situation.
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