Samsung sells its 16in monitors to Apple for £85 per screen. Its estimated cost is £49 and Apple is willing to pay up to £99. The value creation (VC) and consumer surplus (CS) in this case are equal to: a. VC=£50 , CS=£14. b. Impossible to say. c. VC=£36 , CS=£14. d. VC=£99 , CS=£36

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