State whether each of the following statement is true or false and explain your answer. a. An inability to differentiate products leads to increased rivalry in an industry.
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State whether each of the following statement is true or false and explain your answer.
a. An inability to differentiate products leads to increased rivalry in an industry.
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- I would appreciate it if you could provide an answer that is clear and precise. What distinguishes OOPs from other types of products?Give typing answer with explanation and conclusion Pick any one company and show its major brand over years. Discuss how the company brand brought the company success ?Answer the three questions at the end of these details from previous question - Mir Cola is the brand of soft drinks that our business sells. Since our product is made of soda, the name Mir Cola is a perfect fit. Mir Cola provides a variety of the most refreshing solutions for people looking for high-quality beverages; each flavor Mir-Cola beverage makes it enjoyable for consumers. Unlike other beverage options, Mir-Cola products promote the enjoyment and improve people's lives, and the company is utterly committed to meeting the demands of consumers and clients. Customers who come across any Mir-Cola product will first note the various package styles employed for the company's assortment of soft drinks. The packaging of Mir-Cola sets them apart from o. The products are packed in an orange-colored can. Along with the packaging, Mir-Cola makes sure that customers can purchase these various varieties of drinks in various volumes. The plastic bottles come in sizes of 0.5, 1, 1.5, and 2…
- 6. How do we communicate in a meaningful way with a customer who, for cultural reasons, is outside of our comfort zone? What are our relevant ethical responsibilities in this regard? To support your position, cite specific sections of the NASW Code of Ethics as well as at least one academic piece?Read the following text, and write a short title (1 - 3 words) which states the main topic Most products offered for sale by retailers are branded. A brand is a name, or a symbol, or a logo that distinguishes products and services from competing offerings, and makes consumers remember the company, product or service. A brand name can be reinforced by distinctive design and packaging. The key objective of branding is to create a relationship of trust. Customers have an image of the brand in their minds, combining knowledge about the product and their expectations of it. Some brands are seen as more than just products or services: they successfully represent customers' attitudes or feelings, e.g. Nike, Starbucks, Apple Computer, The Body Shop, etc. By way of extensive advertising, companies can achieve brand recognition among the general public, including millions of people who are not even interested in the products. Branding is used for B2B (Business-to-Business) marketing of materials…1. Customers prefer one brand over another based on its value, which, in turn, is based on different combinations of a. perceptions and costs. b. needs and wants. c. benefits and perceptions. d. benefits and costs. 2. Understanding your target market so well that you build a relationship with them over time defines what? a. a social orientation b. a sales orientation c. customer relationship marketing d. retention of sometimes undesirable customers 3. Which statement is valid in managing exchanges between a company and its customers? a. The company wants to maximize customer benefits b. Customers are the primary drivers of the purchase decisions. c. Customers want to pay the least amount possible d. The two parties have conflicting goals 4. Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why? a.…
- 1.Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? (Minimum 150 words) 2.Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. (Minimum 150 words) 3.Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. ) (Minimum 150 words) 4.Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any…URL Link: https://www.mckinsey.com/industries/consumer-packaged-goods/our- insights/everyone-snacks-how-mars-wrigley-is-pursuing-growth-in-emerging-markets Please study the above interview published in McKinsey & Company Insights blog and visit Mars Wrigley corporate website at https://www.mars.com/made-by- mars/mars-wrigley. Then answer Questions 1 and 2 Question 1: Using information from the above URL links and applying the Product Life Cycle (PLC) concept, identify at least two Mars Wrigley products that fit into different stages in the PLC and justify your selection. How can the company organize its objective and strategy for each of these products? Support your answer using relying on the relevant marketing theory. Question 2: Using information from the interview case, discuss how Mars Wrigley adapts its marketing strategy and mix for the emerging markets. Provide relevant examples where appropriate.Answer the following questions based on the information in Products and Brands. You have to paraphrase your answers. DO NOT copy sentences directly from the text. Copied answers will receive 0 points.1. What are considered as products?2. Why do companies' product mixes regularly change?3Why do companies brand their products?4. What is the difference between corporate branding and individual branding?5. Why do the big soap powder producers have a multi-brand strategy?6. Why can the market value of companies be much higher than the value of their tangible assets?
- Old products or services that are at theirdeclined stage in the U.S. market may be innovations in a foreign market or, old products in a foreign market may be innovations in the US market. Elaborate on this in detail.You are the Brand Manager of a car company, which is currently reliant on various dealers to sell the new cars. Consumer opinion appears to be turning away from car dealers, who are generally mistrusted. You intend to consider setting up a ‘direct sales’ operation. What considerations should you take into account in that strategic decision? Answer in less than 250 words1-Idea generation is meaning the systematic search for new product ideas. Agree Disagree 2-Product mix consistency indicates the various product lines are in end use. Agree Disagree 3-The production concept meaning consumers will favor products that offer the most in quality, performance and innovative features. Agree Disagree