You have been hired by a client to design a website and a coordinating brochure for a new sandwich shop that will feature farm-to-table organic and vegan food. Start by thinking about the target audience and the competitors. Do some research online and see if you can find out what other sandwichshops featuring organic and vegan food are using for a color scheme.Questions to answer:• Who is in the target audience?• What colors might the target audience respond to?• Should your color scheme be the same or different than the competition? Why?• What type of color scheme should you use? Should your color scheme be analogous to give it a feeling of continuity or should it be complementary to give it excitement?• How will the colors look next to each other on the web, in print, and in the sandwich shop?Choose at least three words to describe the feeling you want the colors to evoke. Match up those feelings with what you learned about the psychology of color. In your post, discuss the topics above and include information about what colors you choose and what color model(s) you would need for thewebsite and for the brochure.

Introduction The community now has changed and people seem to love the idea of going vegan which has…

Answered: • Who is in the target audience? • What…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Do a search on "Best Websites" and "Worst Websites" or something similar Find two examples, one good and one bad, of web design and marketing targeted to a specific customer set. The best comparisons are when both companies are in the same business. Compare and contrast the two sites by describing the pros and cons of each website in a side by side table format. Tell us what you think is well done for your "good" site and what you would do differently to increase customer attraction to the "bad" site. Provide at least 1 reference from the text book and at least 2 other sources that support your analysis. Provide the URL for the sites you analyzed. Visit the sites analyzed by at least two other classmates and provide a discussion response to their analysis, either in support or disagreement of their analysis. Your response should enhance the discussion by contributing new thoughts.
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You have just become a consultant for a major beverage manufacturer and have joined their team. Be sure that your strategy for marketing includes a discussion and explanation of the actions that may be taken to increase the company's online exposure, and that this information is included in the plan. Before going live, you should make sure that each page has undergone rigorous testing.
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Put yourself in the shoes of the VP for Marketing and develop a marketing plan for the next step for Nitro Snowboards. Overview: Nitro has been designing, building and distributing snowboards for almost 30 years. Recently through extensive R&D, our engineers have designed a new board that will revolutionize backcountry boarding for years to come. As the VP, you need to analyze and understand how to best market the company’s new innovation and craft a Marketing Plan. As you craft your plan, consider the iconic status of existing snowboards, and the lack of any recent radical innovations in the category, which pose major challenges in securing consumer adoption. If the company continues along the same distribution channels as their other board lines, Nitro potentially lacks the market penetration and sales that is forecasted for this new innovation. You will need to consider a cohesive and innovative plan for all 4 P’s of this product launch. Based on this information, create a…
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Ani offers piano lessons in her home - students come to her home studio for their session. Sal also offers piano lessons, but he offers them virtually - students stay in their homes, and video conference with Sal for their session. Sal's business is in the same product category - piano lessons - but meets customers' needs in a slightly different way than Ani. For Ani, what type of competitor is Sal? a Indirect competitor b Substitute c Direct competitor d Alternative

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