Suppose you are employed by a large electronics retailer,and a customer comes to you with cognitive dissonanceover the purchase of an expensive computer system fromyour store the previous week. How would you work withthe customer to help eliminate the dissonance?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter10: Digital Marketing And Social Networking
Section10.1: Zappos Runs With Social Media
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Suppose you are employed by a large electronics retailer,
and a customer comes to you with cognitive dissonance
over the purchase of an expensive computer system from
your store the previous week. How would you work with
the customer to help eliminate the dissonance?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing