terviewer bias -speed, instantaneous results. -onse rates may be low because of cle er cost of research

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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10) Social media offers the following advantages for conducting surveys EXCEPT:
a. No interviewer bias
b. High-speed, instantaneous results
c. Response rates may be low because of clutter
d. Lower cost of research
Transcribed Image Text:10) Social media offers the following advantages for conducting surveys EXCEPT: a. No interviewer bias b. High-speed, instantaneous results c. Response rates may be low because of clutter d. Lower cost of research
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