The American Marketing Association defines services as - “Activities, benefits and satisfactions which are offered for sale or are provided in connection with the sale of goods.” It is the action of doing something for someone or something largely intangible tends to be an experience that is consumed at the point where it is purchased and cannot be owned. A person could go to a bank one day and have excellent service, and then return the next day and have a poor experience. This part discusses the special issues concerning the marketing of services. Explain the Four unique characteristics of services and give Four strategies to overcome each characteristic.

Q: Discuss the different between external versus internal customer

A: Internal customers are individual employee or division who purchases a product, service or…

Q: Identify a service-based business that you are familiar with and consider the following questions:…

A: Corporate event planner is a service-based business that is familiar.  What identifies this…

Q: A letter offering a special discounted air ticket price for a particular customer is an example of:

A: Discount Fares are fares that tend to have a smaller price tag, and are offered for a limited time…

Q: for electronics, when people can go to liger Direct or Newegg.com and cut out the middle a) Best Buy…

A: Marketing is the fulfillment of the needs of consumers through the right product and right price,…

Q: 48- Services cannot be stored or warehoused. This feature of service represents: a. Perishability…

A: Products and services are sold to the customers. There are two types of companies viz.,…

Q: Analyze the nature of the products/services based on the internal value chain, resources used,…

A: An organisation which has diversified products and services is reliance Industries. The nature of…

Q: assess the effectiveness of a newly installed system throughout a major organization's supply chain.…

A: Supply chain management systems are instruments that integrate every part of a supply chain in the…

Q: Draw a goods and services spectrum, and determine where to place the following products along the…

A: The goods and service spectrum which is used to describe where to place the following products are…

Q: Any Company buys and resells a wide range of personal care products. Their ongoing challenges, like…

A: A key performance indicator (KPI) is a metric that indicates the effectiveness in achieving the key…

Q: The intangibility element of a service refers to the fact that it a.   has value that can only be…

A: The correct option is option B. can't be held, seen, or touched before the purchase decision.

Q: Outline three aspects which Netflix should consider when it comes to making. promises and guarantees…

A: Netflix is an US based OTT platform that also produces some of its content. The company's major…

Q: What are the four main purposes service environments fulfill?

A: The service environment is used as a criterion for rating and assessing the customer services. It…

Q: A manufacturer's raw-material purchasing department would likely be classified as a:

A: The manufacturers raw material department is a department, where raw material manufacturer invests…

Q: Give TWO recommendations to prevent both high returns and short deliveries for a bakery company.

A: Whether it is a bakery business or any other business the ultimate aim of the business and efforts…

Q: Relative to customer service, explain why it is suggested that we “under- promise” and…

A: "Under- promise" and "over-deliver" is a strategy where you serve the customer more than you have…

Q: Do all companies have an R&D function? Explain your answer.

A: Research and development (R&D) are inclusive of certain activities that are undertaken by the…

Q: Explain the trade offs that are involved in deciding on whether to offer a product or service…

A: To be determined: the trade offs that are involved in deciding on whether to offer a product or…

Q: The owner of a retail store needs information on how stores are performing and which products are…

A: Information is a critical resource for every organization's success. The intelligent use and…

Q: wo e-commerce companies such as takealot.com and supebalist in south africa , in detail do research…

A: E-commerce is a boon of the digital era that made shopping and business very easy for all and…

Q: Globecom Ltd (Globecom) is a new large-scale online retailer which is experiencing rapid growth by…

A: From the above case study, we came to recognize below five risks to the Globecom's business. They…

Q: 22- SCD Model stands for Service-Channel Diversification Model. Select one: a. True b. False

A: Measurements in information the board and information warehousing contain moderately static…

Q: Describe in your own words the key dimensions of service setting that condition consumer response.

A: Services can be explained as anything that is intangible in nature. Intangibility can be referred to…

Q: Why do customers complain? Explain at least three reasons for customers to complain about services.…

A: Every organization aims at catering to the needs and wants of the customers. The product or service…

Q: A number of businesses and citizens offer healthcare goods for the betterment of our world. Why must…

A: Humanitarian organizations assist people to relieve suffering in emergency situations. Development…

Q: Why is a managerial decision that needs to be made on the desired value of at least one measure of…

A: In businesses, a measure of service level is the rating given to the kind of services being…

Q: The money value that the customers have to pay in order to buy the product or service known as:

A: Option 2) The money value that the customers have to pay in order to buy the product or service…

Q: You attended an in-service education program about the outpatient prospective payment system (OPPS)…

A: The Outpatient Prospective Payment System (OPPS) is the system through which Medicare chooses how…

Q: What are the needs of the customer within the housing and hospitality industry and Why will the…

A: Ans. Introduction There is most likely no other industry that depends on consumer loyalty as much as…

Q: Give an example of a service failure you have experienced. Was there any remedygiven? What could the…

A: The service performance which is not able to meet the customer's expectation is referred to a…

Q: Identify [with detailed explanation] the roles and responsibilities of  logistic operations’…

A: The roles and responsibilities of the logistics operations companies that transports good are

Q: There are numerous factors that can have an impact on your company's customer service levels.…

A: For a marketer or a company as a whole, a committed customer is seen as a very valuable elements as…

Q: What kind of nature of business does Thunderbird Resorts and Casino have? How and why?

A: A business organization uses economic resources in order to provide goods and services to customers…

Q: Define and explain pre-service, point of service and after service (Value Chain). How can do these…

A: Value chain involves streamlining the entire process of value delivery so as to make it effective.

Q: multichannel and omnichannel in terms of 5 stages of customer journey . How can you use omnichannel…

A: The difference between omnichannel and multichannel is discussed as-

Q: cost-plus pricing in developing an estimate for a potential customer.

A: Cost plus pricing is used to determine the selling price of an offering. A markup is added to the…

Q: Identify and describe five (5) new trends in the hotel business that contributes to revenue…

A: Every year, the hospitality industry makes millions of people feel welcome, whether they are…

Q: Identify the characteristics of services thatdifferentiate them from goods.

A: Goods and services are the offerings of the businesses to satisfy the needs of the consumers and…

Q: Should prices reflect only the cost of making a product or delivering a service? Explain

A: The price of a particular product must definitely reflect the delivering of services. The details…

Q: The feature of a service that explains services cannot be stored or warehoused is: a. Perishability…

A: The answer is as below:

Q: discuss the current technologies used in last mile delivery (from the distribution center to the…

A: Last-mile technology refers to a set of technologies that work together to expedite logistical…

Q: Questions. Simply answer YES or No and defend your answer by providing your basis. 1. Can you still…

A: Money is the the value with which one can exchange any goods and services he possess. For example a…

Q: 5 value added services a warehouse

A: Warehouse – The term, “warehouse” refers to the large building where the raw materials,…

Q: Suggest three activities that a technician should not do when working with a customer depends on…

A: An IT technician is responsible for supporting, repairing, and maintaining the hardware and software…

Q: The General Agreement on trade in Services (GATS) defines trade in service as the supply of a…

A: The General Agreement on Trade in Services is an agreement that ensures that all the regulatory…

Q: What do we call the electronic pricing method, which depends on the time basis in payment, in…

A: In this multiple choice question we need to choose the last option that is: d. Sales model

Service capacity

Service capacity may be understood as a volume that service can be managed while ensuring certain pre-defined quality standards and overall delivery performance. Service capacity management focuses on providing better services to clients and customers as per their demands.