The current business environment is embedded with a new set of challenges due to the COVID-19 pandemic. All the businesses have undergone many adjustments/structural changes to cope with the pandemic. Many Brick & Mortar businesses are at the edge of extinction, while at the same time, many new businesses/existing are indicating growth in their books. Keeping in view the above case, and the following information Support young engineers in expiating the network of connections of the more experienced ones. Keep existing product/service knowledge up to date. Strongly depend on the individual’s motivation in taking an active part in open dialogues. Facilitate the collection of lessons learned from the extended organization to reduce ambiguities and uncertainties in the decisions. Support the design team in recognizing relevant knowledge elements for the project context. Strong brand image. Customer Experience. Focus on Search and Development. Product Recalls. Uncertain about many challenges. New Retail Stores. Expanding products. Intense competition from many companies. Uncertain global economic conditions. Declining sales. Dependence on specific suppliers. Laws restrictions. New Lunch Company. Competitive online players. Limited Storage space. No IT and E-commerce expertise. Online sales to reach a broader market. Increase product range. Add new support service. Requirements: Answer the following questions. Identify the Strength, Weakness, Opportunities and Threats. Design strategies with the help of TOWS Matrix.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The current business environment is embedded with a new set of challenges due to the COVID-19 pandemic. All the businesses have undergone many adjustments/structural changes to cope with the pandemic. Many Brick & Mortar businesses are at the edge of extinction, while at the same time, many new businesses/existing are indicating growth in their books.

Keeping in view the above case, and the following information

Support young engineers in expiating the network of connections of the more experienced ones.
Keep existing product/service knowledge up to date.
Strongly depend on the individual’s motivation in taking an active part in open dialogues.
Facilitate the collection of lessons learned from the extended organization to reduce ambiguities and uncertainties in the decisions.
Support the design team in recognizing relevant knowledge elements for the project context.
Strong brand image.
Customer Experience.
Focus on Search and Development.
Product Recalls.
Uncertain about many challenges.
New Retail Stores.
Expanding products.
Intense competition from many companies.
Uncertain global economic conditions.
Declining sales.
Dependence on specific suppliers.
Laws restrictions.
New Lunch Company.
Competitive online players.
Limited Storage space.
No IT and E-commerce expertise.
Online sales to reach a broader market.
Increase product range.
Add new support service.

Requirements:

Answer the following questions.

Identify the Strength, Weakness, Opportunities and Threats.
Design strategies with the help of TOWS Matrix.

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